The 'Smash Pack' Fruit Blends Help Consumers Fuel Up on the Go
Katherine Pendrill — August 17, 2016 — Lifestyle
References: smashpack & trndmonitor
The American brand Smash Pack recently debuted a line of portable fruit blends that provide consumers with a powerful nutritional boost. While there are many functional snacks and meal replacements on the market, this brand's use of natural ingredients and nostalgic packaging makes the product stand out from competitors.
The Smash Pack pouches contain high-protein blends made from real fruit and healthy fats. Unlike other protein supplements, the thick and smooth fruit blends are made without artificial ingredients or preservatives. The naturally sweetened mixtures are also free from gluten, soy and nuts, making them an excellent option for consumers with common food allergens.
However, what truly makes the fruit blends stand out is the flexible packaging design, which is reminiscent of the drink pouches many millennials enjoyed as children.
The Smash Pack pouches contain high-protein blends made from real fruit and healthy fats. Unlike other protein supplements, the thick and smooth fruit blends are made without artificial ingredients or preservatives. The naturally sweetened mixtures are also free from gluten, soy and nuts, making them an excellent option for consumers with common food allergens.
However, what truly makes the fruit blends stand out is the flexible packaging design, which is reminiscent of the drink pouches many millennials enjoyed as children.
Trend Themes
1. Adult-oriented Fruit Blends - Healthy snacks are being designed with the needs and tastes of adults in mind, providing an opportunity for disruptive innovation in the snack industry.
2. Nostalgic Packaging - Using packaging design reminiscent of childhood snack favorites presents an opportunity to stand out from competitors in the functional food industry.
3. Natural Ingredients - Manufacturers who use all-natural ingredients in their food products can take advantage of a growing consumer demand for transparency in ingredient lists.
Industry Implications
1. Functional Foods - Functional food companies can benefit from tapping into consumer demand for healthier, portable snack options, especially when using all-natural ingredients.
2. Convenience Foods - Manufacturers in the convenience food industry can incorporate healthy options into their product lines to appeal to consumers looking for quick and nutritious snacks.
3. Packaging Design - Companies who specialize in packaging design can help manufacturers differentiate their products by creating unique, nostalgic designs for health- and eco-conscious consumers.
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