The ZÜPA NOMA Soups Allow Consumers to Drink Their Vegetables
Katherine Pendrill — August 2, 2016 — Lifestyle
References: drinkzupa & trndmonitor
ZÜPA NOMA is a new line of farm-to-bottle soups that can be enjoyed on the go. While there are many food products made for snacking on the go, few of these items are packed with the same nutritional value of a full meal. These ready-to-drink soups are made with nutrient-dense veggies so consumers can ensure that their quick meal will keep them going all day long.
The ZÜPA NOMA soups are intended to serve as a convenient snack or on-the-go meal replacement. The soups were designed by food blogger Ayesha Curry and professional triathlete Meredith Kessler as a way to help consumers avoid sugary fruit juices and pack more vegetables into their diet. As a result, the two women came up with a line of chilled soups made from organic, low-glycemic, fiber-rich veggies supplemented by powerful superfoods such as turmeric, ginger and pumpkin seeds.
With flavors ranging from Organic Tomatillo Jalapeno to Organic Carrot Coconut Lime, the ready-to-drink soups are perfect for health-conscious consumers.
The ZÜPA NOMA soups are intended to serve as a convenient snack or on-the-go meal replacement. The soups were designed by food blogger Ayesha Curry and professional triathlete Meredith Kessler as a way to help consumers avoid sugary fruit juices and pack more vegetables into their diet. As a result, the two women came up with a line of chilled soups made from organic, low-glycemic, fiber-rich veggies supplemented by powerful superfoods such as turmeric, ginger and pumpkin seeds.
With flavors ranging from Organic Tomatillo Jalapeno to Organic Carrot Coconut Lime, the ready-to-drink soups are perfect for health-conscious consumers.
Trend Themes
1. Farm-to-bottle Foods - The trend of farm-to-bottle foods emphasizes the importance of fresh and organic ingredients, and allows for opportunities to innovate in sustainable packaging and distribution methods.
2. On-the-go Nutrition - The trend of on-the-go nutrition creates opportunities for food and beverage companies to develop convenient, nutrient-dense products that can serve as meal replacements or snacks.
3. Superfood Supplements - The trend of incorporating superfood supplements into food and beverages creates opportunities to offer additional healthy benefits to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of farm-to-bottle foods, on-the-go nutrition and superfood supplements to create new, innovative products that fit the needs of health-conscious consumers on the go.
2. Athletic and Fitness - The athletic and fitness industry can leverage the trend of on-the-go nutrition to develop convenient and nutritious products that cater to the needs of athletes and fitness enthusiasts.
3. Packaging and Distribution - The packaging and distribution industry can leverage the trend of farm-to-bottle foods to create sustainable packaging solutions that preserve the freshness and quality of the products, while reducing waste and environmental impact.
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