Video-based social media provides concise, hyper-shortened entertainment
Implications - The reasons why video-based social media poses a threat to traditional television run the gamut from their interactivity, to the creative freedom of independently made content. One of the least-discussed advantages of online video is its conciseness; this is being emphasized through micro-video platforms. This speaks to the short attention span of today's youth generation.
Workshop Question - If you were to create a micro-video to represent your brand, what would you showcase?
Trend Themes
1. Micro-video - Platforms and apps that offer micro-video content are becoming popular among the new generation's tendency for short attention spans, with high potential for advertisers to target younger consumers.
2. Collaborative Video Apps - 'Collaborative Video' platforms like Lifeslice and Wheel, which create social video chains centered on different themes, offer disruptive opportunities for creative content marketing and user-generated entertainment.
3. Livestreaming Multimedia Apps - Livestreaming applications like Hype offer the ability to blend recordings and items together with social comments, which presents innovative opportunities for content creation, marketing, and interactive events.
Industry Implications
1. Social Media - The micro-video trend and the rise of collaborative and contextless social video apps cater to a new generation's desire for short, snackable, visual content that has potential to shift the traditional ways in which we interact on social media platforms.
2. Marketing and Advertising - Each of these trends offer businesses opportunities to reach out and target consumers in unique ways beyond traditional TV commercials, and the rise of social media influencers makes it even more accessible to tap into key demographics.
3. Creative Content Production - Trends toward user-generated content, interactive content, and short-form multimedia offer opportunities for startups and entrepreneurs to create multimedia content and production tools that cater to younger demographics.
6 Featured, 53 Examples:
101,815 Total Clicks
Date Range:
Mar 16 — Mar 17
Trending:
Untested
Consumer Insight Topics:
