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Chemical-Free Efficiency

Consumers refuse to compromise strength in their pursuit of cleanliness

Implications - As consumers increasingly educate themselves on the impacts of the ingredients used not only in their food but also in their homes, they begin to search for products that offer toxin-free replacements for the trusted cleaners and soaps they’re already used to. Consumers are not willing to compromise on efficiency however, resulting in a growing market for eco cleansers that demonstrate that they can be just as powerful without the use of harsh chemicals.
Workshop Question - What do consumers perceive to be the weaknesses of your industry?
Trend Themes
1. Chemical-free Cleaning - Consumers are switching to eco cleansers with equally efficient cleaning powers but no harsh chemicals.
2. Naturally-derived Cleaners - Brands are offering alternative products with formulas that contain fewer harmful toxins, making green cleaning accessible to everyday users.
3. 24-hour Germ-fighting Products - Products are being developed with formulas that are gentle on surfaces while efficiently killing germs for prolonged periods of time.
Industry Implications
1. Eco-friendly Cleaning Products - Companies that offer green cleaning products can keep up with the growing demand for natural cleaning solutions.
2. Household Chemical Substitution - Businesses can profit by offering a healthier and more eco-friendly alternative to common home chemicals like cleaners, disinfectants and air fresheners.
3. Allergen Prevention - Opportunities to make homes healthier with products that prevent allergens from lurking in the air and on surfaces while being safe for people and the environment.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
107,708 Total Clicks
Date Range:
Oct 16 — Apr 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

All-Natural Appliance-Polishing Sprays
All-Natural Appliance-Polishing Sprays
Better Life's Stainless Steel Polish is Chemical-Free
In an effort to help consumers find safer alternatives to their favorite cleaning products, ‘Better Life’ has developed a handy Stainless Steel Polish that is free from harmful chemical... MORE
24-Hour Germ-Fighting Cleaners
24-Hour Germ-Fighting Cleaners
BYOTROL24's Disinfectant Cleaner Continuously Sanitizes Surfaces
There are many disinfectant cleaners on the market that promise to kill a high percentage of germs with a single swipe, but these surfaces have the potential to become quickly re-contaminated once... MORE
Chemical-Free LED Sterilizers
Chemical-Free LED Sterilizers
The RAYCONO UVC LED Sterilizer Eliminates Germs in 10 Seconds
The RAYCONO UVC LED Sterilizer is an advanced device for consumers who are looking for a chemical-free way to sanitize the surfaces and devices in their home. Integrated with a powerful LED module,... MORE
Naturally Derived Household Cleaners
Naturally Derived Household Cleaners
'Art of Green' Aims to Democratize Green Cleaning for All
Art of Green is a new line of eco-friendly household cleaning products that’s on a mission to make green cleaning accessible for everyday users. The brand’s cleaning solution is 98%... MORE
User-Friendly Bathroom Cleaners
User-Friendly Bathroom Cleaners
GreenShield Organic's Toilet Bowl Cleaner is Chemical-Free
While cleaning the bathroom is never a fun task, GreenShield Organic is making the process easier and safer with its chemical-free Toilet Bowl Cleaner. Not only is the cleaning solution safe for... MORE
Allergen-Removing Home Sprays
Allergen-Removing Home Sprays
The Stabiotic Mist Home Spray is Natural and Eco-Friendly
Anyone with allergies is aware of the pesky triggers that can lurk in one’s home, but luckily a bacteria-killing spray from Airbiotics dubbed Stabiotic Mist Home Spray, has arrived to help... MORE

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Travel-Sized Probiotic Relief Sprays
Travel-Sized Probiotic Relief Sprays
P2 I Help You Breathe Offers Allergy and Sinus Relief
Probiotic Cranberry Chews
Probiotic Cranberry Chews
Anlit's 'Feminine Probiotics' are Specially Formulated Chews for Women
Probiotic-Powered Detoxifying Cleansers
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Probiotic Action's Product is Clay-Based & Purifying
Probiotic Peanut Allergy Treatments
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Chr. Hansen & Prota Therapeutics Take on an Ambitious Project
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Aunt Fannie's Microcosmic Line is Powered by Probiotics
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Anti-Inflammatory Daily Mists
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Exclusive Non-Toxic Home Products
Exclusive Non-Toxic Home Products
Society' Home Goods are Affordable & Aesthetically Pleasing
Household Item-Sanitizing Devices
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The 'Klistem' Multifunctional Sterilizer Sanitizes in 90 Seconds
Rechargeable Handheld Cleaning Tools
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The Dremel Versa Power Cleaner Eliminates Manual Scrubbing
AI-Powered Window Cleaners
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The ALBOHES Z5 Robotic Window Cleaner Keeps Surfaces Shiny
Floor-Cleaning Dehumidifiers
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Quad-Intake Air Purifiers
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Borrowed Book Sanitizers
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The IDSmart Book Cleans Library Books in 30 Seconds
UV Light Phone Cleaners
UV Light Phone Cleaners
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Home-Sanitizing Lights
Home-Sanitizing Lights
The 'Orb' Germ-Killing UV Light Ball Enables Environmental Sanitization
Magazine-Branded Cleaners
Magazine-Branded Cleaners
The 'Real Simple Clean' Line was Created by Time Inc.'s 'REAL SIMPLE'
Eco-Friendly Toilet Cleaners
Eco-Friendly Toilet Cleaners
The Brand 'Ecover' Offers Natural Cleaning Solutions for the Home
Cleansing Infant Care Kits
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Vegan Home Cleaning Products
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Bioz Green Offers Products That Are Not Harmful to the Environment
Family-Safe Natural Bleaches
Family-Safe Natural Bleaches
'Force of Nature' Turns Salt, Water and Vinegar into a Cleaner
Eco-Friendly Lifestyle Stores
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Dual-Sided Window Cleaners
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The 'Glider' Cleans the Inside and Outside of Windows Simultaneously
Multi-Surface Cleaning Robots
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The Cop Rose Smart Robot Window Cleaner Works in Multiple Positions
Virus-Killing Sterilizer Pods
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The 'Ellie' UV Sterilizer Kills 99.9% of Bacteria and Microbes
Eco-Friendly Cleaning Products
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Sustainable Stain Removers
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Earth Friendly Products' Spray Eliminates Organic Stains and Odor
Biodegradable Furniture Sprays
Biodegradable Furniture Sprays
Murchison-Hume's Furniture Spritzer Acts as a Duster for Furniture
Vegetable-Based Cleaning Solutions
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This Multi-Surface Cleaner is Made with an Eco-Friendly Formula
Eco-Friendly Vegetable Cleansers
Eco-Friendly Vegetable Cleansers
This Plant-Based Formula Helps Remove Pesticides from Produce
UV Baby Product Sterilizers
UV Baby Product Sterilizers
The 'UviCube' UV Light Sterilizer Cleans Baby Bottles, Pumps and More
Chromatic Drugstore Packaging
Chromatic Drugstore Packaging
The Rexall Be Better Brand Boasts a Vivid Visual Identity
Plant Oil Pesticides
Plant Oil Pesticides
EcoSMART's Garden Insect Killer is Branded as Organic and Eco-Friendly
Chemical-Free Bathroom Cleaners
Chemical-Free Bathroom Cleaners
This Toilet Bowl Cleaner is Made With Purifying Lemon
Infrared Clothing Cleaners
Infrared Clothing Cleaners
The 'FI-Dryer' Modern Drying Machine is Intended for Delicate Clothing
User-Friendly Soap Dispensers
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This Pump Makes It Easy to Dispense Cleaning Fluid with One Hand
Solid Bleach Cleansers
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The New 'Control Bleach Crystals' from Clorox Prevent Accidental Spills
Diluted Herbal Cleaners
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Eco Car Cleaner Kits
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Eco-Friendly Cleaning Apps
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