SNL's Coneheads Reunite to Remake Jake from State Farm Campaign
Meghan Young — May 13, 2015 — Marketing
The hugely popular Jake from State Farm commercial from 2011 has been epically remade with the help of a couple of Saturday Night Live alums. Dan Aykroyd and Jane Curtin reprise their famous roles from 'Coneheads' in order to breathe a bit more comedic life into the classic campaign. They bicker over a middle-of-the-night call to the insurance company, bringing back fond memories of the quirky aliens as well as the original Jake from State Farm commercial.
Conceived and executed by ad agency DDB Chicago, this commercial cleverly keeps the unexpected hit alive. Adweek writes, "Parodies of the spot abound on Vine, in particular. And State Farm has capitalized by, among other things, creating a Jake Twitter account and recently remaking the ad completely in emojis."
Conceived and executed by ad agency DDB Chicago, this commercial cleverly keeps the unexpected hit alive. Adweek writes, "Parodies of the spot abound on Vine, in particular. And State Farm has capitalized by, among other things, creating a Jake Twitter account and recently remaking the ad completely in emojis."
Trend Themes
1. Comedic Remakes of Classic Ad Campaigns - Opportunities for ad agencies to breathe new life into old campaigns with the help of famous comedians and parodies.
2. Capitalizing on Social Media Trend Parodies - Brands can take advantage of viral parody trend on social media by using similar humor in their ad campaigns and creating relatable characters or situations.
3. Bringing Back Nostalgia with Familiar Characters - Brands can use nostalgia to attract and connect with audiences by bringing back characters from popular TV shows and movies in their ad campaigns.
Industry Implications
1. Advertising - Advertising agencies can leverage the trend of comedic remakes and nostalgia to create innovative ad campaigns that appeal to audiences of all ages.
2. Social Media - Social media platforms can take advantage of the trend of parody videos and memes by creating tools and features that encourage users to create and share their own parodies.
3. Insurance - Insurance companies can use humor and nostalgia to humanize their brand and appeal to customers on a more personal level, making them feel like their brand is more approachable and relatable.
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