'Yo Stories' Shares Video from Friends Without Additional Details
Laura McQuarrie — March 31, 2017 — Tech
There are now tons of developers competing to create the best way to share and view moments in the form of video from friends, but Yo Stories takes an ultra-simple approach to this idea.
The app puts a premium on context over content, sharing video from friends with only a timestamp. As the creators of Yo Stories describe: "Your friends can see what you’re up to without having to swipe through scribbled selfies."
Yo Stories is a follow-up to Yo, a pared-down messenger app that only allows users to message "Yo" to one another as a means of checking in. The creation of this app years ago inspired the creation of several other parody apps; perhaps Yo Stories has the potential to do the same.
The app puts a premium on context over content, sharing video from friends with only a timestamp. As the creators of Yo Stories describe: "Your friends can see what you’re up to without having to swipe through scribbled selfies."
Yo Stories is a follow-up to Yo, a pared-down messenger app that only allows users to message "Yo" to one another as a means of checking in. The creation of this app years ago inspired the creation of several other parody apps; perhaps Yo Stories has the potential to do the same.
Trend Themes
1. Contextless Video Sharing - There is a growing trend of apps focusing on sharing video without providing additional details, emphasizing context over content.
2. Simplified Messaging Apps - Apps like Yo and Yo Stories demonstrate the popularity of pared-down messaging apps that offer limited functionality.
3. Parody App Creation - The success and influence of Yo as a parody app has inspired the creation of other similar apps, potentially leading to disruptive innovation opportunities.
Industry Implications
1. Social Media - The rise of contextless video sharing apps like Yo Stories indicates potential disruptive innovation opportunities in the social media industry.
2. Mobile Messaging - The popularity of simplified messaging apps like Yo suggests opportunities for disruptive innovation in the mobile messaging industry.
3. App Development - The creation and success of parody apps, triggered by the launch of Yo, points to disruptive innovation potential in the app development industry.
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