The SportsGuru App Allows Fans to Record and Discover Video Content
Alyson Wyers — February 27, 2016 — Lifestyle
References: sportsguru.us & betalist
The SportsGuru app enables sports fans to express themselves through video clips. Based in New York, the startup lets you become the host of your own sports talk show or watch other entertaining fan videos about your favorite teams.
Founded by Ken Zamkow, SportsGuru lets you find fan-created content containing their reactions, opinions and analysis on a wide variety of sports. The first fan-powered platform of its kind can be personalized according to your preferred teams, leagues, trending topics, followed accounts and other options. In addition to sharing your favorite videos on social media, users can like or respond to content directly within the iOS app. By being able to record and publish your own videos in-app, you can have your say faster and easier.
Founded by Ken Zamkow, SportsGuru lets you find fan-created content containing their reactions, opinions and analysis on a wide variety of sports. The first fan-powered platform of its kind can be personalized according to your preferred teams, leagues, trending topics, followed accounts and other options. In addition to sharing your favorite videos on social media, users can like or respond to content directly within the iOS app. By being able to record and publish your own videos in-app, you can have your say faster and easier.
Trend Themes
1. Fan-created Sports Content - Sports fans are increasingly creating and sharing their own video content, disrupting traditional sports media.
2. Personalized Sports Content Curation - Apps that allow users to personalize their sports content curation and discover new fan-created content are gaining popularity.
3. In-app Video Creation Tools - In-app video creation tools are becoming more prevalent in sports fan apps, giving users the ability to easily record and share their own content.
Industry Implications
1. Sports Media and Broadcasting - Traditional sports media and broadcasting companies must adapt to the growing trend of fan-generated content and explore ways to incorporate it into their programming.
2. Mobile App Development - Mobile app developers have the opportunity to create and market apps that cater to the growing demand for personalized and user-generated sports content.
3. Social Media Marketing - Brands and marketers can leverage the popularity of fan-created sports content and in-app sharing to promote their products and engage with sports fans on social media.
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