The 'Music Stories' is a Facebook App Extension to Share Tunes Online
References: techcrunch & hypebeast
Facebook recently unveiled its latest app extension called 'Music Stories.' The app allows iPhone users to share 30 second clips of music on their Facebook timelines to introduce their friends to new music.
The Music Stories extension will provide consumers the chance to hear clips of great music. The app was made possible with the integration of both Apple Music and Spotify. When a clip is posted, users can listen and either disregard it or follow to accompanying link to its respective service. The links will guide consumers to another online platform where they can purchase the newly found song.
While the app extension is only compatible with iOS devices, the brand hopes to extend the services to other platforms as well. The ultimate goal is that “artists will share more, friends will share and engage more and music will become a better part of the Facebook experience overall.”
The Music Stories extension will provide consumers the chance to hear clips of great music. The app was made possible with the integration of both Apple Music and Spotify. When a clip is posted, users can listen and either disregard it or follow to accompanying link to its respective service. The links will guide consumers to another online platform where they can purchase the newly found song.
While the app extension is only compatible with iOS devices, the brand hopes to extend the services to other platforms as well. The ultimate goal is that “artists will share more, friends will share and engage more and music will become a better part of the Facebook experience overall.”
Trend Themes
1. Music-previewing Apps - Facebook's 'Music Stories' app extension allows iPhone users to share 30-second music clips on their Facebook timelines, creating opportunities for music discovery and promotion.
Industry Implications
1. Social Media - The integration of music-sharing apps on social media platforms like Facebook presents disruptive innovation opportunities for the social media industry.
2. Music Streaming - The collaboration between Facebook, Apple Music, and Spotify in the 'Music Stories' app extension opens up new avenues for music streaming services to reach a wider audience.
3. E-commerce - The inclusion of links to purchase songs within the 'Music Stories' app creates potential for disruptive innovation in the e-commerce industry, linking music discovery with seamless purchasing experiences.
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