The 'Wheel' App Allows Users to Create Themed Chains of Videos
Katherine Pendrill — March 29, 2016 — Tech
References: itunes.apple & thenextweb
'Wheel' is a new social app that allows users to create chains of videos based on the theme of their choosing. Unlike Facebook's 'Riff' app, Wheel is specifically targeted towards Gen Z consumers who are already using video content as a primary means of communication.
Wheel is essentially a social video app that allows users to record short videos centered around different themes. Followers can then contribute to posted content, thereby creating chains of videos for others to watch. To demonstrate what the app is capable of, Wheel CEO Paul Boukadakis contracted popular creators on Vine, YouTube, Instagram and Snapchat to produce original content for the app.
Serving as a hybrid of popular platforms such as Snapchat and Vine, Wheel is likely to appeal to young consumers between the ages of 13 and 21.
Wheel is essentially a social video app that allows users to record short videos centered around different themes. Followers can then contribute to posted content, thereby creating chains of videos for others to watch. To demonstrate what the app is capable of, Wheel CEO Paul Boukadakis contracted popular creators on Vine, YouTube, Instagram and Snapchat to produce original content for the app.
Serving as a hybrid of popular platforms such as Snapchat and Vine, Wheel is likely to appeal to young consumers between the ages of 13 and 21.
Trend Themes
1. Social Video Apps - Developing video apps that enable social interaction can create new ways for users to engage with each other.
2. Themed Video Creation - Creating themed chains of videos can generate new opportunities for user-generated content and encourage participation.
3. Targeted Gen Z Apps - Developing apps specifically targeting Gen Z consumers can lead to new and engaging ways for this demographic to interact with each other.
Industry Implications
1. Social Media - Social media can use themed video creation to better engage users and improve user-generated content.
2. Online Video - Online video platforms like YouTube can show interest in social video apps to diversify content and expand user capabilities.
3. Entertainment Industry - The entertainment industry can create themed chains of videos to build fanbases, generate viewer participation, and increase engagement.
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