The New Vevo App Lets You Enjoy Personalized Content
Rahul Kalvapalle — February 12, 2016 — Tech
References: itunes.apple & techcrunch
If you like to roll through music videos on YouTube, you'll know by now that Vevo is a ubiquitous presence, but the new Vevo app ensures that you can now enjoy all your favourite music videos right on your iPhone.
What's great about the new Vevo app is that you are treated to curated and personalized music video content. You can select your favorite artists at any time, and sign up to receive notifications about your favorite artist's new music videos, collaborations and concert performances. You can also check off your favorite videos and playlists and access them on the Favorites page.
Ultimately, the new Vevo app aims to take music video engagement forward. Few people consume music videos on their TVs like back in the day, something Vevo has recognized and acted on.
What's great about the new Vevo app is that you are treated to curated and personalized music video content. You can select your favorite artists at any time, and sign up to receive notifications about your favorite artist's new music videos, collaborations and concert performances. You can also check off your favorite videos and playlists and access them on the Favorites page.
Ultimately, the new Vevo app aims to take music video engagement forward. Few people consume music videos on their TVs like back in the day, something Vevo has recognized and acted on.
Trend Themes
1. Curated Music Video Content - Opportunity for other music video apps to add personalized curation to their platforms for increased user engagement.
2. Mobile Music Consumption - Disruptive opportunity for new mobile-first music video streaming services that prioritize user experience.
3. Personalized Notifications - Opportunity for music artists to leverage personalized notifications to increase fan engagement and loyalty.
Industry Implications
1. Music Streaming - Chance for music streaming platforms to add personalized music video content to their offerings to differentiate from competitors.
2. Mobile Apps - Opportunity for mobile app developers to create new music video apps with personalized curation and notification features.
3. Music Artists - Chance for music artists to expand their reach and engagement through personalized notifications and exclusive content on music video streaming platforms.
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