The BuzzFeed Video App Lets You Enjoy Viral Videos On Your Smartphone
Rahul Kalvapalle — February 24, 2016 — Tech
References: itunes.apple & venturebeat
The brand new BuzzFeed Video app, recently unveiled at the Mobile World Congress event in Barcelona, makes it easier than ever for you to access the best and most viral videos from BuzzFeed right on your smartphone.
Available for both the iOS and Android platforms, the BuzzFeed Video app makes it possible for you to discover, watch and share video content. You can even search for specific categories of videos.
One of the most noteworthy aspects of the new BuzzFeed Video app is that it uses its own video player to play content, rather than just curating YouTube videos. This initiative proves how serious BuzzFeed is about helping people access its viral content in a hassle-free manner. Considering the importance of video content in attracting eyeballs and boosting advertising value, the BuzzFeed Video app is a worthy venture.
Available for both the iOS and Android platforms, the BuzzFeed Video app makes it possible for you to discover, watch and share video content. You can even search for specific categories of videos.
One of the most noteworthy aspects of the new BuzzFeed Video app is that it uses its own video player to play content, rather than just curating YouTube videos. This initiative proves how serious BuzzFeed is about helping people access its viral content in a hassle-free manner. Considering the importance of video content in attracting eyeballs and boosting advertising value, the BuzzFeed Video app is a worthy venture.
Trend Themes
1. Viral Video Consumption - Innovative apps that provide users with an curated library of popular and viral videos from various sources through their own video player can capitalize on the growing market for mobile video consumption.
2. Curated Video Content - The use of curated video content in an app can offer a unique browsing experience for users while also promoting the brand's own content as opposed to YouTube or other video hosting platforms.
3. Mobile Video Advertising - The emphasis on video content on mobile devices by viral video apps offers a unique opportunity for businesses to reach mobile users through targeted video advertising.
Industry Implications
1. Mobile App Development - Developers specializing in creating mobile apps for video consumption can leverage the demand for curated video content on smartphones to provide a unique and high-performing experience.
2. Online Media Publishing - Online media outlets investing in their own in-app video player technology can promote their content and attract users looking for a more personalized browsing experience, while also potentially monetizing through advertising revenue.
3. Digital Advertising - Companies that specialize in digital advertising can leverage the growing trend of mobile video consumption and advertising by partnering with viral video apps to provide targeted advertising to users based on their viewing habits.
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