The Profile Expression Kit Lets Users Add Video to Their Facebook Profile
Katherine Pendrill — April 13, 2016 — Tech
References: developers.facebook & techcrunch
Toady at Facebook's annual developer conference 'F8', the company announced that it will now allow users to add videos to their profiles with the Profile Expression Kit. Instead of relying on pictures, users can now add a new level of personalization to their profile in the form of short video clips.
The new Profile Expression Kit feature allows users to use third-party selfie cam apps to add videos to their Facebook profile. There are seven apps that can be used to add videos, including Vine, Instagram and the recently acquired MSQRD. The feature is designed to give users a new way to personalize their profiles and to increase overall engagement on the platform.
With video quickly becoming the go-to medium for young consumers, the new Facebook feature demonstrates the company's attempt to keep pace with changing user preferences.
The new Profile Expression Kit feature allows users to use third-party selfie cam apps to add videos to their Facebook profile. There are seven apps that can be used to add videos, including Vine, Instagram and the recently acquired MSQRD. The feature is designed to give users a new way to personalize their profiles and to increase overall engagement on the platform.
With video quickly becoming the go-to medium for young consumers, the new Facebook feature demonstrates the company's attempt to keep pace with changing user preferences.
Trend Themes
1. Video-based Profiles - The Profile Expression Kit allows users to add videos to their Facebook profiles, disrupting the traditional picture-based profiles.
2. Personalized User Engagement - The Profile Expression Kit feature increases overall engagement on the platform by giving users a new way to personalize their profiles.
3. Adoption of Third-party Apps - With the integration of seven different third-party selfie cam apps, including Vine and Instagram, Facebook taps into popular app ecosystems to enhance user experience.
Industry Implications
1. Social Media - The Profile Expression Kit introduces a new video-oriented approach to social media profiles, ushering in a new wave of personalization.
2. Mobile Technology - The integration of third-party selfie cam apps demonstrates the increasing role of mobile technology in enhancing social media experiences.
3. Entertainment - The popularity of video-based profiles showcases the growing importance of video content in the entertainment industry and its integration into various platforms.
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