Farmers Insurance is Sharing Financial Advice Via Vine Videos
Katherine Pendrill — July 19, 2016 — Marketing
References: vine.co
Farmers Insurance has been sharing financial advice via six-second Vine clips. While Vine may seem like an unlikely advertising platform for an insurance company, the videos help the agency educate young consumers about insurance before they have started to purchase their own plans.
Farmers Insurance's Vine account consists of six-second videos that offer insurance advice and tips. The videos range from facts about safe driving to tips on how to slow a hose leak. By sharing financial advice through short, eye-catching videos, the agency is attempting to capture the attention of younger consumers who will need to purchase insurance in the coming years.
The six-second informational videos demonstrate how insurance companies can use social media to reach out to consumers in unique ways.
Farmers Insurance's Vine account consists of six-second videos that offer insurance advice and tips. The videos range from facts about safe driving to tips on how to slow a hose leak. By sharing financial advice through short, eye-catching videos, the agency is attempting to capture the attention of younger consumers who will need to purchase insurance in the coming years.
The six-second informational videos demonstrate how insurance companies can use social media to reach out to consumers in unique ways.
Trend Themes
1. Micro Video Ads - The trend towards short-form video content creates an opportunity for companies to advertise through micro videos like Farmers Insurance's Vine clips.
2. Social Media Marketing for Financial Services - Farmers Insurance's use of social media for financial education shows how companies in the financial services industry can use social media to reach new customers and engage with younger demographics.
3. Content Marketing for Education - Using informative content like Farmers Insurance's Vine videos can help companies educate their target audience while also increasing brand awareness.
Industry Implications
1. Insurance - Insurance companies can use micro videos to connect with younger customers and provide financial education through social media.
2. Social Media - The use of Vine and other social media sites for marketing offers new opportunities for companies to reach a wider audience and engage with consumers on a more personal level.
3. Financial Services - Financial services companies can use social media to offer financial education to younger demographics while also promoting their services and products.
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