The Newest COFFEE-MATE Creamer Boasts a Rich Coffee Flavor
Laura McQuarrie — March 31, 2017 — Unique
References: coffeemate & trndmonitor
From Caramel Macchiato and Butter Pecan to Italian Sweet Creme, COFFEE-MATE creamer can be found in a range of flavors. Now, the brand is introducing 'Coffee Flavored COFFEE-MATE.' The official press release for the coffee-flavored coffee creamer describes the product as "the perfect way to transform your everyday cup with a creamy, roast coffee taste."
Considering the release of the "latest flavor innovation" from COFFEE-MATE has been announced just days before April Fool's Day, it is most likely that this comical coffee product is merely a prank, as much as it might appeal to those who have always loved the idea of "drinking coffee with a side of, well—coffee," as the coffee creamer brand says.
Considering the release of the "latest flavor innovation" from COFFEE-MATE has been announced just days before April Fool's Day, it is most likely that this comical coffee product is merely a prank, as much as it might appeal to those who have always loved the idea of "drinking coffee with a side of, well—coffee," as the coffee creamer brand says.
Trend Themes
1. Flavored Creamers - The trend towards unconventional creamer flavors presents an opportunity for new product innovation.
2. Comical Product Releases - Creating playful, humorous press releases can grab attention and enhance brand engagement.
3. Coffee-inspired Products - Developing unique coffee-infused offerings presents an opportunity for differentiation in a crowded market.
Industry Implications
1. Food Manufacturing - Food manufacturers can leverage the flavored creamer trend to innovate unique offerings that resonate with consumers.
2. Marketing and Advertising - Marketing and advertising professionals can learn from COFFEE-MATE's playful product release strategy to engage customers and build brand affinity.
3. Coffee Retail - The coffee retail industry could explore adding coffee-infused products to their offerings as a way to differentiate themselves and appeal to coffee lovers.
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