The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
Katherine Pendrill — September 20, 2016 — Tech
References: itunes.apple & teenvogue
'musical.ly' is a new app that is rapidly becoming popular among creative teens looking for a new way to express themselves. Drawing on elements of popular platforms such as Vine, Snapchat and Dubsmash, the music-oriented app gives users a unique way to create their own content and share it with their friends.
musical.ly is a social platform that allows users -- or 'musers' as they are known on the app -- to create 15-second music videos of their favorite songs. Users can then edit their videos by adding filters, changing the speed or even playing the video backwards. The videos can then be shared with others similar to posting a Vine video or an Instagram photo. Other users can also like the videos they see and the most-liked posts will be displayed on the platform's leaderboard.
musical.ly has already become a hit among Gen Z consumers, who tend to prefer platforms that allow them to create and share their own content.
musical.ly is a social platform that allows users -- or 'musers' as they are known on the app -- to create 15-second music videos of their favorite songs. Users can then edit their videos by adding filters, changing the speed or even playing the video backwards. The videos can then be shared with others similar to posting a Vine video or an Instagram photo. Other users can also like the videos they see and the most-liked posts will be displayed on the platform's leaderboard.
musical.ly has already become a hit among Gen Z consumers, who tend to prefer platforms that allow them to create and share their own content.
Trend Themes
1. User-generated Music Videos - Apps like musical.ly tap into the market of Gen Z consumers seeking new ways to create and share their own content.
2. Social Music Platforms - The emergence of new music-oriented apps such as musical.ly provides a disruptive innovation opportunity for social media companies to integrate more music-centric features into their platforms.
3. Short-form Video Apps - Apps like musical.ly demonstrate the increasing popularity of short-form video content and suggest the potential for further innovation in this area.
Industry Implications
1. Music Industry - Companies in the music industry could incorporate new functions and revenue streams by partnering with or investing in music-oriented apps such as musical.ly.
2. Social Media Industry - Social media platforms can capitalize on the growing popularity of user-generated music videos and incorporate more music-centric features into their products.
3. Mobile App Industry - Apps like musical.ly demonstrate the demand for new and innovative mobile video apps that allow users to create and share content in new ways.
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