'FameBit' is a Platform to Connect Influencers and Brands
Laura McQuarrie — October 14, 2016 — Marketing
'FameBit' is the name of an influencer marketing platform that connects creators and brands directly with one another. To be eligible as a creator on the platform, an influencer needs to have at least 5,000 followers, which opens the doors to sponsorship from global brands like adidas, L’Oréal and Sony, among others.
On the marketer side, brands are able to register their products on FameBit and pay creators to include them in their videos with endorsements that begin at $100. FameBit was recently acquired by YouTube, although FameBit also makes it possible for influencers to share sponsored content across a variety of platforms like Twitter, Vine and Instagram.
Leading brands are using influencer marketing as a means of leveraging the right creators to tell the story of their products, while also making the most of a cost-effective strategy for customer acquisition.
On the marketer side, brands are able to register their products on FameBit and pay creators to include them in their videos with endorsements that begin at $100. FameBit was recently acquired by YouTube, although FameBit also makes it possible for influencers to share sponsored content across a variety of platforms like Twitter, Vine and Instagram.
Leading brands are using influencer marketing as a means of leveraging the right creators to tell the story of their products, while also making the most of a cost-effective strategy for customer acquisition.
Trend Themes
1. Vertical Influencer Marketplaces - Opportunities to create niche marketplaces for specific industries and influencer genres.
2. AI-powered Influencer Matchmaking - Opportunities to use AI to match influencers with brands based on interests, demographics, and other data-driven factors.
3. Micro-influencer Marketing - Opportunities to tap into the power and authenticity of smaller, more niche influencers with dedicated followings.
Industry Implications
1. Beauty - The beauty industry can leverage influencer marketplaces to connect with beauty bloggers and YouTubers for sponsored content opportunities.
2. Gaming - The gaming industry can use influencer marketplaces to tap into the lucrative and expanding gaming influencer space for promoting new games and hardware.
3. Travel - The travel industry can connect with influencers who have dedicated travel audiences on social media to promote destinations and travel experiences.
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