Maker culture expands into household cleaning
Implications - The allure of maker culture sits in the promise of purity. This is an especially attractive prospect when consumers' homes are involved, as safety is more associated with the omission of ingredients, as opposed to the inclusion of enhancements. DIY cleaning products are an example of this shift, and its longevity in industries from food, to cosmetics, and household cleaning.
Workshop Question - With the rise of marker culture, how can your brand offer consumers a product or service that incorporates a hands-on aspect?
Trend Themes
1. DIY Hygiene - The maker culture has expanded into household cleaning with the emergence of natural DIY cleaning products.
2. Eco-friendly Cleaning - Consumers are gravitating towards non-toxic, organic, and inexpensive cleaning solutions that are reflective of the growing consciousness of the environment.
3. Customizable Cleaning - Customizable cleaning solutions are becoming increasingly popular with consumers looking to create and tailor products to their specific needs.
Industry Implications
1. Home and Personal Care Industry - There is a growing trend towards natural, eco-friendly, and customizable products within the Home and Personal Care industry.
2. Consumer Goods Industry - The Consumer Goods industry can benefit from incorporating natural, DIY, and eco-friendly products into their offerings to appeal to conscious consumers.
3. Cleaning Services Industry - The Cleaning Services industry can adapt to the trend of customized cleaning solutions to create tailor-made services for customers.
