At first elevated by exclusivity, tour merch is made readily available
Implications - As the obsession with tour merchandise continues, artists are creating extensive pop-ups and even partnering with traditional retailers in order to amp up distribution. In expanding the experience to include those not attending a particular event, such artists are providing fans with a means to communicate membership to a particular group in a meaningful, divergent way.
Workshop Question - How does your brand encourage a sense of community among consumers?
Trend Themes
1. Accessible Merchandise - Pop-up shops and expanding distribution of exclusive merchandise makes it easier for fans to communicate membership to a particular group in a meaningful way.
2. Collaborative Retailer Partnerships - Collaborations between singers/tour merchandise and luxury retailers offer unique and upscale products to loyal consumers
3. Exclusive Pop Star Merchandise - Exclusive merchandise lines for pop stars continue to attract fervent fans, and the products can be diversified and branched out to appeal to other audiences.
Industry Implications
1. Retail - Creating and expanding pop-up shops and offering unique collaborations with pop stars and luxury retailers can create more business in the retail industry.
2. Music - Exclusive merchandise for popular tours has the potential to appeal to a wide and loyal consumer base via the rise of social media and pop stars permeating popular culture.
3. Fashion - Exclusive artist merchandise offers a unique opportunity for fashion brands to collaborate with music artists in order to produce one-of-a-kind pieces with high appeal.
5 Featured, 36 Examples:
142,523 Total Clicks
Date Range:
Jul 16 — Oct 16
Trending:
Warm
Consumer Insight Topics:
