These Six-Second Ads for Trident Feature Popular Vine Stars
Katherine Pendrill — January 21, 2016 — Marketing
References: mashable
Trident released four six-second ads via the popular video platform Vine. While brands often spend large amounts of money crafting lengthy commercials, Trident demonstrates just how powerful six-seconds of content can be.
The Trident ads feature popular Vine stars Nicholas Megalis and Rudy Mancuso in a series of low-budget scenes. The video portion of the ad only lasts about four seconds, while the rest of time is used to show still shots of the brand's products. Despite the limited content, the ads generated high consumer engagement because they taped into Megalis and Mancuso's existing fan base.
The six-second ads demonstrate how brands can platforms such as Vine as a low-budget marketing tool. The short nature of the ads is also popular among Millennial consumers who are used to taking in information in short bursts.
The Trident ads feature popular Vine stars Nicholas Megalis and Rudy Mancuso in a series of low-budget scenes. The video portion of the ad only lasts about four seconds, while the rest of time is used to show still shots of the brand's products. Despite the limited content, the ads generated high consumer engagement because they taped into Megalis and Mancuso's existing fan base.
The six-second ads demonstrate how brands can platforms such as Vine as a low-budget marketing tool. The short nature of the ads is also popular among Millennial consumers who are used to taking in information in short bursts.
Trend Themes
1. Short-form Video Advertising - Brands can harness the power of short-form videos like Vine for effective and engaging marketing campaigns.
2. Influencer Marketing - Partnering with popular Vine stars or influencers can help brands tap into existing fan bases and generate high consumer engagement.
3. Micro Content Consumption - Short and concise ads appeal to Millennial consumers who prefer receiving information in shorter bursts.
Industry Implications
1. Advertising - Brands can explore new avenues for creative and cost-effective advertising through short-form video platforms like Vine.
2. Social Media Marketing - Influencer marketing on platforms like Vine presents lucrative opportunities for brands to reach a broader audience and boost consumer engagement.
3. Content Creation - The rise of micro content consumption on platforms like Vine opens up possibilities for brands to create engaging and attention-grabbing short-form ads.
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