Nestle UK Recently Recruited Interns Through a Vine Contest
Rebecca Byers — May 25, 2015 — Tech
References: nestle & digitalstrategyconsulting
Nestle UK recently turned to the Vine app in order to recruit interns for its 10-week paid placements as apart of their youth employment strategy. The innovative initiative invited European young people to apply for positions with a six-second Vine clip using the hashtag #6secondCV and is apart of a joint collaboration between Nestle and Twitter.
In order to qualify for the internship opportunities, individuals must be currently enrolled in a business or media degree program. Selected individuals will split the 10-weeks between the Nestle UK and Twitter UK head offices.
The program is apart of Nestle's larger European-wide Alliance for YOUth initiative, which will see the corporation partner with more than 150 companies.
This unique initiative is certainly well-targeted, as brand's should have little trouble engaging young people on highly trafficked social media platforms.
In order to qualify for the internship opportunities, individuals must be currently enrolled in a business or media degree program. Selected individuals will split the 10-weeks between the Nestle UK and Twitter UK head offices.
The program is apart of Nestle's larger European-wide Alliance for YOUth initiative, which will see the corporation partner with more than 150 companies.
This unique initiative is certainly well-targeted, as brand's should have little trouble engaging young people on highly trafficked social media platforms.
Trend Themes
1. Short-form Video Resumes - Creating short, impactful video resumes could revolutionize the hiring process and make it more efficient.
2. Social Media Recruitment - Leveraging social media platforms for recruitment allows companies to reach a wider audience and tap into the younger talent pool.
3. Collaborative Youth Employment Initiatives - Partnering with multiple companies to create youth employment programs can increase opportunities for young people and address the issue of youth unemployment.
Industry Implications
1. Human Resources - The HR industry can explore innovative ways of incorporating short-form video resumes into the recruitment process, improving efficiency and candidate evaluation.
2. Social Media Marketing - Social media marketing agencies can help businesses develop effective strategies to recruit and engage young talent through platforms like Vine, Twitter, and other popular channels.
3. Corporate Partnerships - Multiple industries, such as food and beverage, technology, and retail, can collaborate to create alliance programs that offer valuable employment opportunities for young individuals.
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