The Hype App Creates Broadcasts with Music, Emojis and Comments
Laura McQuarrie — November 2, 2016 — Pop Culture
References: itunes.apple & wersm
Following the announcement that Twitter will be officially shutting down its six-second video-sharing app Vine, the founders of Vine have already launched the all-new Hype app for iOS.
The Hype app sets itself apart from other livestreaming apps like Snapchat, Instagram and Facebook by allowing users to compile rich mixtures of previously recorded materials with all-new creations. Additionally, users are able to integrate comments from viewers within broadcasts that they make, alongside emojis and music.
While experiencing all of these forms of mixed media communication at once may sound a bit overwhelming, Hype's unique sharing style has appeal to young digital natives who have grown up in a time where they are often inundated with information and must be able to process it quickly, or struggle to keep up with interactions from their peers.
The Hype app sets itself apart from other livestreaming apps like Snapchat, Instagram and Facebook by allowing users to compile rich mixtures of previously recorded materials with all-new creations. Additionally, users are able to integrate comments from viewers within broadcasts that they make, alongside emojis and music.
While experiencing all of these forms of mixed media communication at once may sound a bit overwhelming, Hype's unique sharing style has appeal to young digital natives who have grown up in a time where they are often inundated with information and must be able to process it quickly, or struggle to keep up with interactions from their peers.
Trend Themes
1. Livestreaming Multimedia Mixes - The use of multimedia mixes in livestreaming apps presents an opportunity for disruptive innovation.
2. Integrating Audience Feedback - The ability to incorporate audience feedback into livestreaming broadcasts allows for new avenues of innovation.
3. Youth-centric Livestreaming - Creating livestreaming platforms geared towards young digital natives presents an opportunity for new innovation.
Industry Implications
1. Social Media - Social media platforms can incorporate multimedia mixes and audience feedback into their livestreaming services.
2. Music Streaming - Music streaming platforms can explore the use of music in livestreaming broadcasts.
3. Advertising - Advertising industries can create targeted campaigns for youth-centric livestreaming platforms.
2.6
Score
Popularity
Activity
Freshness
