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Typographic Branding

To stand apart from minimalist products, brands are turn to typography

Implications - Brands are taking a turn for the more ornate when it comes to packaging. Creating a more dynamic look to a product, this busy aesthetic of using multiple sizes, colors and positionings of text, offer a way to communicate more information about the product at hand and stand out on shelves.
Trend Themes
1. Ornate Packaging - More dynamic packaging utilizing multiple sizes, colors and positioning of text, offers a way to communicate more information about the product and stand out on shelves.
2. Vintage Branding - Chic and vintage designs appeal to audiences wanting an approachable, wholesome identity.
3. Text Dominated Branding - Bold and agitated letters prove to be an appealing approach in product marketing.
Industry Implications
1. Food and Beverage - Industries in this sector can take inspiration from 'ornate packaging' and 'text dominated branding' to create a unique product identity.
2. Pet Care - Industries in this sector can adopt 'vintage branding' for a more casual and endearing approach to their pet care products.
3. Retail - Industries in this sector can utilize the trend of 'ornate packaging' to help products stand out and entice customers.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
1,937,954 Total Clicks
Date Range:
Apr 13 — Dec 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Takeout Treat Branding
Takeout Treat Branding
Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness
There are many ways for one to enjoy his dessert, but the most common is not the way that one often sips his java. Yollibox packaging appears to copy the look of a takeaway meal carton from a... MORE
Retro Pet Products
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
Within Who Cares Cat Litter packaging is essentially the contents of your feline’s toilet, yet the branding strategy really lets you forget about that. Sure, the consumer needs to know that he... MORE
Texty Mouthful Marketing
Texty Mouthful Marketing
Gulp Milkshakes Packaging Expresses Itself in Bold and Agitated Letters
Gulp Milkshakes packaging provides its consumer with one basic instruction on how to drink the creamy product; however, the scrumptiousness of the beverage might make that advice unnecessary. You... MORE
Card-Wrapped Confectionery
Card-Wrapped Confectionery
Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
Something about using a paper product for Rooftop Garden Popsicles packaging brings this notion of simplicity to these sweet treats. The recyclable brown card is rolled around the ice pops, folded... MORE
Approachable Meat Merchandizing
Approachable Meat Merchandizing
Southern Pastures Lamb Packaging Has a Pleasant Masking Component
Sure, many people prefer to see the color and detail of the meat products that they’re about to buy, but not everyone is comfortable with that sight. Southern Pastures lamb packaging caters to... MORE
Bold Wordy Branding
Bold Wordy Branding
Goodbody Packaging is Dominated by Appealing Encouraging Text
Different ideas and features of any given product are deliberately chosen and emphasized by means of different visual strategies by graphic designers. Goodbody packaging demonstrates a preference... MORE
Noodle-Doodled Branding
Noodle-Doodled Branding
Claire McCulloch's Pasta Packaging Employs the Product for its Typography
It’s quite difficult to achieve with the majority of edible products, but Claire McCulloch’s pasta packaging quite cleverly appropriates the foods’ physical characteristics into... MORE
Practical Cardboard Cat Carriers
Practical Cardboard Cat Carriers
This Cat Carrier is an Ideal Item for Cat Owners
The cardboard cat carrier by designer Erin Zingré provides clingy cat owners a new means of carrying around their feline companions. If lugging around a heavy plastic cage isn’t something... MORE

Related Examples

Color-Splashed Beverage Branding
Color-Splashed Beverage Branding
Yummy Milk Packaging Introduces a Splatter of Visual Flavor
Ink-Dipped Alcohol
Ink-Dipped Alcohol
White Pike Whiskey Packaging Has a Sharp Monochromatic Image
Elegant Apothecary Branding
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
Seed-Speckled Packaging
Seed-Speckled Packaging
Lupains Bread Branding Lightheartedly Celebrates the Cereal Ingredients
Lovingly Illustrated Branding
Lovingly Illustrated Branding
Kallo Rice Cakes Packaging Was Redone with Pride in the Product
Chopped Log Bottles
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
Pictorial Popsicle Packaging
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
Masquerading Food Merchandizing
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
Symbolic Animal Branding
Symbolic Animal Branding
Mascotte Packaging Incorporates Illustrations for Intelligible Labeling
Cutely Doodled Branding
Cutely Doodled Branding
Soup Illustrations Packaging Entices with its Scrumptious Simplicity
Simplified Snack Packaging
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
Stacked Apple Branding
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
Mixed-Media Munchie Merchandizing
Mixed-Media Munchie Merchandizing
Bite Smart Packaging Features a Scrumptious Visual Medley
Hay-Made Egg Cartons
Hay-Made Egg Cartons
Happy Eggs by Maja Szczypek is a Nest-Like Packaging Design
Upcycled Cardboard Gift Bags
Upcycled Cardboard Gift Bags
Turn Cardboard Boxes into Creative Gift Totes with This Guide
Coffee-Infused Shampoo Bars
Coffee-Infused Shampoo Bars
This 'Rocky Top Soap Shop' Shampoo Bar is Made with Organic Coffee
Crime-Inspired Packaging
Crime-Inspired Packaging
Isabela Rodrigues' Packaging Design for 'Illegal Burger' is Fantastic
Upscale Corner Store Packaging
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
Human-Eyed Pet Ads
Human-Eyed Pet Ads
The RSPCA Qld Campaign Shows How Similar People and Animals Are
Bubbly Beverage-Resembling Apparel
Bubbly Beverage-Resembling Apparel
This Boba Shirt Resembles a Cup of Bubble Tea with Chubby Cats
Feline Wooden Book Dividers
Feline Wooden Book Dividers
These Handmade Wooden Book Dividers are Perfect for Cat Lovers
Personalized Pet Pillows
Personalized Pet Pillows
Shannon Broder’s Customized Pet Pillows are Great for Pet Owners
Captivating Primordial Cartoons
Captivating Primordial Cartoons
Illustrator Astrid Yskout Draws Wildly Narrative Jungle Scenes
Metallic Animal Illustrations
Metallic Animal Illustrations
Yo Az's Electro Animals Have a Distinct Metallic Feel to Them
Cat-Loving Justification Charts
Cat-Loving Justification Charts
This Funny Infographic Explains the Internet's Cat Obsession
Deceased Animal Displays
Deceased Animal Displays
These Terrifying Displays of Dead Animals Will Make You Feel Uneasy
Cat Selfie-Enabling Apps
Cat Selfie-Enabling Apps
The Snapcat App Lets Kitties Take Selfies by Pawing at the Screen
Prepared Gentlemanly Products
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
Tearable Takeout Sacks
Tearable Takeout Sacks
The Simplistic Box Bag Design Rips in Half for Easy Food-Carrying
Candy-Branded School Plays
Candy-Branded School Plays
'Turnstyle' Promotes a School Play with Willy Wonka Candy Bar Items
Cute Cartooned Beverages
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
Personified Peanut Branding
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
Earthy Dessert Branding
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
Spruced Up Fertilizer Branding
Spruced Up Fertilizer Branding
Gro Plant Formula Employs Bark-Derived Material for a Modern Image
Tubular Tote Branding
Tubular Tote Branding
Yield Picnic Bag Packaging Compactly Contains a Convenient Product
Literal Fruit-Shaped Logos
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
Mixed Media Merchandizing
Mixed Media Merchandizing
One Percent Shoes Packaging is Part Cardboard and Part Wood
Good-Natured Beverage Branding
Good-Natured Beverage Branding
Toni's Eierlikor Uses Material and Text to Express its Values
Dairy-Disguised Alcohol
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
Nostalgic Dessert Merchandizing
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
Creative Dairy Branding
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
Matte Multicolored Bottles
Matte Multicolored Bottles
Thise Mejeri Packaging Has a Soft Texture with a Stimulating Spectrum
Cold-Curing Ice Cream
Cold-Curing Ice Cream
With its Unusual Ingredients, Influenza Sorbet Will Clean Out Your Sinuses
Savory Salt-Infused Frozen Treats
Savory Salt-Infused Frozen Treats
Challenge Your Taste Palette With the Miso Ramen Ice Cream
Technicolor Textile Packaging
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
Bottle-Like Beverage Branding
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
Windowed Noodle Branding
Windowed Noodle Branding
DeCecco Pasta Packaging Gives Consumers a Generous View of its Contents
Transforming Snack Packaging
Transforming Snack Packaging
Stafidenios Raisins Boxes Become Toys When the Treats Have Depleated
DIY Spiked Watermelon Pops
DIY Spiked Watermelon Pops
The Brit & Co. Blog Shows How to Make a Refreshingly Cool Treat
Fruit Imitating Popsicles
Fruit Imitating Popsicles
Beat the Summer Heat with These Cute and Kitschy Watermelon Ice Pops
Cutout Character Branding
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
Super-Sized Pasta Packaging
Super-Sized Pasta Packaging
Ashley Walker Creates a Noodle-Shaped Packaging Concept for Kraft
Discerning Llama Packaging
Discerning Llama Packaging
Parker Williams Crafts Side-Splitting Branding for Tesco
Utilitarian Snack Packaging
Utilitarian Snack Packaging
The 'Bloom Chips' Design Doubles as a Bowl
Sentimental Snack Packaging
Sentimental Snack Packaging
Cobs Popcorn Bag Expresses Unabashed Adoration for the Snack it Holds
Delectable Text-Wrapped Branding
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
Marvelous Melting Branding
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
Colorful Filigree Branding
Colorful Filigree Branding
Mikawaya Ice Cream Packaging Asserts an Unexpected Exoticism
Candy Stripe Snack Packaging
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
Home-Cooked Pasta Packaging
Home-Cooked Pasta Packaging
Pasta Nona Branding Embraces Grandma's Culinary Cachet
Personified Pasta Packaging
Personified Pasta Packaging
Ravioli 'Uralskaya Metelitsa' by Brand-B is Deliciously Inviting
Vintage Popsicle Packaging
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
Abstract Spaghetti Branding
Abstract Spaghetti Branding
iPates Pasta Packaging Appeals to the Young and Hungry
Minimalist Milk Branding
Minimalist Milk Branding
Cute Concept Packaging by Michela Monterosso for Flavored Milk
Eclectic Coffee Shop Redesigns
Eclectic Coffee Shop Redesigns
Cielito Querido Cafe Branding Embraces Idiosyncrasy
Marvelous Motif Branding
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
Understated Dessert Branding
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
Sophisticated Snack Packaging
Sophisticated Snack Packaging
Vim Popcorn is Wrapped to Suit the Eco- and Calorie-Conscious
Minimalist Packaging
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
Overjoyed Ice Cream Containers
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness