This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
Laura McQuarrie — July 22, 2013 — Lifestyle
References: bvd.se & thedieline
BVD Stockholm re-imagined fast food packaging for 7-Eleven and Pressbyrån, making it easier for people grabbing lunch on the go to see that they are getting a healthy meal.
The new packaging exposes part of the salads, wraps and sandwiches it contains, letting people gauge its freshness. The labelling features a bold typographic treatment, color-coding ingredients and making the contents of each meal easily readable. The minimal packaging also clearly communicates the number of calories in each, so that diet-conscious eaters are well aware of what they are indulging in.
This beautiful fast food packaging hardly seems like something you'd find at your local corner store, but it is a welcome addition to 7-Eleven stores in Sweden and hopefully, a design that will make its way to the North American market.
The new packaging exposes part of the salads, wraps and sandwiches it contains, letting people gauge its freshness. The labelling features a bold typographic treatment, color-coding ingredients and making the contents of each meal easily readable. The minimal packaging also clearly communicates the number of calories in each, so that diet-conscious eaters are well aware of what they are indulging in.
This beautiful fast food packaging hardly seems like something you'd find at your local corner store, but it is a welcome addition to 7-Eleven stores in Sweden and hopefully, a design that will make its way to the North American market.
Trend Themes
1. Minimal Fast Food Packaging - The use of minimal packaging for fast food meals with clear labeling and calorie information presents disruptive innovation opportunities for the food packaging industry.
2. Exposing Freshness - Exposing part of the food contents in packaging to showcase freshness is a trend that can disrupt the convenience store industry, especially for on-the-go meals.
3. Typographic Treatment - The bold typographic treatment on fast food packaging offers disruptive innovation possibilities for the graphic design industry.
Industry Implications
1. Food Packaging - The trend of minimal fast food packaging creates opportunities for the food packaging industry to create more sustainable and visually appealing packaging solutions.
2. Convenience Store - Exposing freshness in packaging can disrupt the convenience store industry by attracting health-conscious consumers looking for healthier on-the-go meal options.
3. Graphic Design - The use of bold typographic treatments on fast food packaging creates opportunities for the graphic design industry to enhance branding and messaging on product packaging.
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