Fun and kitschy appliances add to the cooking experiences
Implications - As the aftermath of the recession forces families back into the kitchen, consumers seek ways to make the experience more fun. This has resulted in appliances and products designed to enhance Kitschen Play. Seemingly mundane pieces such as mugs and toasters suddenly receive whimsical makeovers, proving that though home cooking is a better choice in a financial and familial sense, consumers still need the process to be engaging on a psychological level.
Trend Themes
1. Whimsical Kitchen Products - As consumers seek ways to make cooking more fun, appliances and products with whimsical designs are becoming more popular.
2. Combination of Technology and Food - Chopping boards with integrated tablet displays and the use of food-related apps are simplifying the cooking experience for tech-savvy consumers.
3. Unique Drink Coasters - Designs featuring humor, modern/rustic aesthetic, and reference to geographic locations are popular among consumers seeking to add personality to their home decor.
Industry Implications
1. Kitchen Appliance Industry - The whimsical designs of kitchen products are an opportunity for companies to create more engaging and fun products for consumers.
2. Technology Industry - Combining technology with food-related apps and tools presents opportunities for companies to create innovative solutions for home cooking.
3. Home Decor Industry - Unique and personalized drink coasters are an opportunity for companies to create products that add personality and humor to consumers' home decor.
