Frai Packaging Copies the Shape of Jars by Cardboard Construction
Amelia Roblin — December 12, 2012 — Lifestyle
References: cappellodesigns & packagingoftheworld
You don't get exactly what you would have expected in Frai packaging, for the line of beverages would be stored in bottle-like holders that have more in common with cartons. Student designer Cassandra Cappello wished to freshen up the presentation of common grocery store items like chocolate milk, milk and orange juice with a surprisingly creative image.
This was achieved by playfully mimicking the silhouette of the iconic milk bottle with a paper-based material. Forming a cylinder for the body of each container might have been possible, however, a deliberate decision was made to express strong geometries in the folds of the flat medium. Card tops match the card cartons and the bases of Frai packaging are rather clever as well. These take pinwheel patterns from the overlapping assembly of the unique vessels.
This was achieved by playfully mimicking the silhouette of the iconic milk bottle with a paper-based material. Forming a cylinder for the body of each container might have been possible, however, a deliberate decision was made to express strong geometries in the folds of the flat medium. Card tops match the card cartons and the bases of Frai packaging are rather clever as well. These take pinwheel patterns from the overlapping assembly of the unique vessels.
Trend Themes
1. Bottle-like Packaging - Beverage brands can explore creative packaging designs that mimic the shape of iconic containers for a fresh and playful image.
2. Cardboard Construction - Incorporating paper-based material into product packaging design can create unique and eco-friendly solutions.
3. Geometric Folds - Folding flat medium in strong geometries can add visual appeal and differentiate packaging designs.
Industry Implications
1. Food and Beverage - Food and beverage brands can consider using creative packaging designs for differentiating their products and brand image.
2. Packaging - Packaging companies and designers can explore eco-friendly and unique packaging designs using paper-based materials.
3. Design - Design companies and graphic designers can incorporate geometric folds and patterns into their packaging design portfolio for creating visually appealing products.
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