Manners take a backseat with consumers as individualism encourages crassness
Implications - After decades of being told how to live and what to do, consumers are beginning to value free thought and individualism more than ever. Though in the 70s, this resulted in an uprising of peace and love, the mid-2000s version of freedom more closely resembles anarchy. Doing away with traditions of society also implants a distaste for "proper behavior" among consumers. This has resulted in a general attitude of unapologetic crassness.
Trend Themes
1. Individualism - The rise of consumers valuing free thought and individualism encourages crassness and distaste for 'proper behavior'.
2. Shock Value - The trend of using shock value in product design and marketing, such as rude or obscene language and gestures.
3. Narcissism - The trend of social media and self-promotion has led to an increase in narcissism, including the trend of taking selfies at funerals.
Industry Implications
1. Apparel and Accessories - Businesses can disrupt the apparel and accessory market by incorporating shock value trends to attract younger generations who value individualism.
2. Home Decor - Companies can capitalize on shock value trends in home decor, such as rude doormats and offensive garden gnomes, to appeal to consumers looking for individuality in their home decor.
3. Funeral Services - Funeral service industries can respond to the trend of narcissism by incorporating tasteful outlets for social media self-promotion for grieving consumers to share and remember their loved ones.
6 Featured, 54 Examples:
539,574 Total Clicks
Date Range:
May 13 — Nov 13
Trending:
Warm
Consumer Insight Topics:
