Companies are turning to alternative giveaways to promote products
Implications - Vending machines and similar projects that allow consumers to trade things other than money for goods not only create a memorable experience, but a branding opportunity as well. Having people trade social media sharing for a product doubles as promotional material, due to the novel approach to distribution.
Trend Themes
1. Experiential Marketing - Companies are using vending machines to create memorable experiences as a way of promoting their products.
2. Social Media Engagement - Brands are using social media engagement as an alternative to traditional payments for goods, creating opportunities for unique brand exposure and data collection.
3. Facial Recognition Technology - Smart vending machines are using facial recognition technology to personalize purchases, creating opportunities for hyper-customized marketing experiences.
Industry Implications
1. Marketing and Advertising - Industries involved in creating strategic marketing concepts can develop creative ideas around experiential marketing and social media engagement.
2. Retail - The integration of facial recognition technology in vending machines may disrupt the retail industry by changing the way consumers purchase and interact with products.
3. Technology - The development and evolution of vending machine technology will require advancements in areas such as AI, image recognition, and machine learning.
6 Featured, 42 Examples:
361,184 Total Clicks
Date Range:
Dec 12 — Nov 13
Trending:
Mild
Consumer Insight Topics:
