Consumers are double taking surreal, digitally altered images
Implications - From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing.
Trend Themes
1. Surreal Photoshop - The trend of using over-the-top photoshopping to create striking and intruging ads.
2. Humanizing Animals - The trend of humanizing animals to increase empathy and connect with viewers.
3. Literal Typefaced Advertising - The trend of utilizing typography in a more graphic and literal manner to create eye-catching visuals.
Industry Implications
1. Advertising - The advertising industry can utilize these trends to create memorable and attention-grabbing campaigns for clients.
2. Pet Food - The pet food industry can use the trend of humanizing pets to increase brand awareness and create emotional connections with potential customers.
3. Education - The education industry can reference the literal typefaced advertising trend to create attention-grabbing visuals for recruitment and brand awareness campaigns.
7 Featured, 62 Examples:
513,710 Total Clicks
Date Range:
Feb 13 — Nov 13
Trending:
Warm
Consumer Insight Topics:
