Isabela Rodrigues' Packaging Design for 'Illegal Burger' is Fantastic
Paul Maccarone — August 2, 2013 — Marketing
References: isabelarodrigues.org & designtaxi
The new packaging design by Isabela Rodrigues for burger joint 'Illegal Burger' takes on a crime theme. With clever criminals, famous detectives and strong-jawed police officers decorating the new packaging, the restaurant will take on an entirely new brand image.
The branding process is incredibly important to any company so it's always a huge undertaking to completely resign the logo and packaging. The new association that 'Illegal Burger' is going for is a hip and contemporary feel that combines minimalist designs with a cleverly connected crime world theme.
One of the best ideas created by Rodrigues is the ingenious play on words using the word 'Catchup' instead of ketchup. These types of small changes will spark brand awareness. With packaging design being such an integral part of a brand, the new design from Rodrigues is definitely a success.
The branding process is incredibly important to any company so it's always a huge undertaking to completely resign the logo and packaging. The new association that 'Illegal Burger' is going for is a hip and contemporary feel that combines minimalist designs with a cleverly connected crime world theme.
One of the best ideas created by Rodrigues is the ingenious play on words using the word 'Catchup' instead of ketchup. These types of small changes will spark brand awareness. With packaging design being such an integral part of a brand, the new design from Rodrigues is definitely a success.
Trend Themes
1. Crime-inspired Packaging Design - There is an opportunity for brands to create unique and eye-catching packaging designs inspired by crime themes.
2. Rebranding for a Hip and Contemporary Feel - Businesses can undertake a rebranding process to achieve a modern and minimalist design aesthetic.
3. Clever Wordplay in Packaging Design - Incorporating clever wordplay into packaging designs can create a memorable and humorous brand image.
Industry Implications
1. Fast Food Industry - Fast food chains can explore crime-inspired packaging designs to differentiate their brand and attract a younger, trend-conscious demographic.
2. Graphic Design Industry - Graphic designers have an opportunity to create innovative and visually striking crime-themed packaging designs for various brands.
3. Advertising and Marketing Industry - Marketing agencies can offer their expertise in rebranding strategies and concept development to help businesses achieve a hip and contemporary brand image.
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