Relatability reigns over aspiration for today's realistic consumer
Implications - Fans of any successful celebrity will tell you they adore their chosen idol because they feel they can relate to them; this desire to relate to another is magnified as modern consumers begin glamorizing normal, seeking media figures they can feel connected to. This has leaked into all aspects of pop culture, with ads, art and entertainment showing much more "normal," down-to-earth characters.
Trend Themes
1. Relatability Over Aspiration - Consumers desire to connect with media figures they can relate to, creating a trend of normalizing advertising, art, and entertainment.
2. Realistic Representations - Moving closer towards creating a more realistic representation of people and characters, showcasing real people in advertisements to recognize real beauty.
3. Mixing Fashion with Sportswear - The ongoing trend of mixing streetwear with sportswear and fashion is continuing to increase and appeal to millennials, creating a new fashion subculture.
Industry Implications
1. Advertising & Marketing - Allowing consumers to connect on a deeper level with relatable advertising and art.
2. Fashion - Breaking down the unrealistic beauty and body standards that have been reinforced in the fashion industry for decades.
3. Entertainment - Shifting to creating more realistic representations of characters and people in movies, cartoons, and music videos.
9 Featured, 79 Examples:
2,662,790 Total Clicks
Date Range:
Sep 13 — May 15
Trending:
Viral
Consumer Insight Topics:
