Ashley Walker Creates a Noodle-Shaped Packaging Concept for Kraft
Susan Keefe — May 30, 2012 — Lifestyle
References: ashleymwalker & packagingoftheworld
Design student Ashley Walker created this concept packaging design for the popular product Kraft Macaroni and Cheese. Walker chose to represent the beloved brand by emulating the signature shape of the Kraft noodles. The oddball shape of the box alone is enough to separate it from competitors on store shelves.
This charming design exudes a feeling of lighthearted friendliness. The box does a sweet impression of a stunning smile that kids and adults alike are sure to respond to. Ashley Walker also created a display bin for the concept design. The noodle-shaped boxes are oriented around a super-sized fork in a large clear bowl, giving the appearance of a mega-sized bowl of cheesy noodles.
With its iconic shape and sunny disposition, this concept Kraft Mac and Cheese packaging is sure to have you smiling from ear to ear.
This charming design exudes a feeling of lighthearted friendliness. The box does a sweet impression of a stunning smile that kids and adults alike are sure to respond to. Ashley Walker also created a display bin for the concept design. The noodle-shaped boxes are oriented around a super-sized fork in a large clear bowl, giving the appearance of a mega-sized bowl of cheesy noodles.
With its iconic shape and sunny disposition, this concept Kraft Mac and Cheese packaging is sure to have you smiling from ear to ear.
Trend Themes
1. Creative Packaging Design - The noodle-shaped packaging concept for Kraft Macaroni and Cheese showcases the potential for innovative and eye-catching packaging designs in the food industry.
2. Emulating Brand Identity - The use of the signature shape of the Kraft noodles in the packaging design highlights the trend of brands embracing unique and recognizable visual elements.
3. Interactive Display Concepts - The display bin featuring the noodle-shaped boxes and a super-sized fork presents an opportunity for interactive and engaging product displays in the retail industry.
Industry Implications
1. Food Packaging - The Kraft Macaroni and Cheese packaging concept highlights the potential for creative and distinctive packaging designs in the food packaging industry.
2. Branding and Identity - The use of brand elements in the packaging design showcases the importance of branding and identity in differentiating products in various industries.
3. Retail and Merchandising - The interactive display concept demonstrates the potential for innovative and engaging product displays in the retail industry.
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