Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
Amelia Roblin — April 9, 2013 — Eco
References: behance.net & packagingoftheworld
Something about using a paper product for Rooftop Garden Popsicles packaging brings this notion of simplicity to these sweet treats. The recyclable brown card is rolled around the ice pops, folded over the top and bound around the stick with twine at the base. The image of the sweets is lighthearted and playful.
Amy Chen's cool summertime snack is a fictional product that would supposedly be produced by Made in Brooklyn. The urban garden -- where the natural fruity ingredients would be grown -- overlooks the Coney Island amusement park. The designer was inspired by the whimsicality of this setting, and adopted it as an influencer of the icy poles' brand identity. Rooftop Garden Popsicles packaging features a Ferris wheel logo and typography that emulates the retro signs of the park.
Amy Chen's cool summertime snack is a fictional product that would supposedly be produced by Made in Brooklyn. The urban garden -- where the natural fruity ingredients would be grown -- overlooks the Coney Island amusement park. The designer was inspired by the whimsicality of this setting, and adopted it as an influencer of the icy poles' brand identity. Rooftop Garden Popsicles packaging features a Ferris wheel logo and typography that emulates the retro signs of the park.
Trend Themes
1. Sustainable Packaging - There is a growing trend in using eco-friendly materials for packaging that is both simple and functional.
2. Playful Branding - Using creative and eye-catching branding can help products stand out among competitors.
3. Locally Sourced Ingredients - Consumers are increasingly interested in products that use ingredients grown or sourced locally to support the community and reduce environmental impact.
Industry Implications
1. Food and Beverage - This industry can benefit from incorporating sustainable and eco-friendly packaging to appeal to environmentally conscious consumers.
2. Design - Designers can explore new and creative ways to incorporate playful branding in packaging to differentiate products in the market.
3. Agriculture - Companies that source ingredients locally can capitalize on consumer preferences for sustainability and community support.
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