Pasta Nona Branding Embraces Grandma's Culinary Cachet
Amelia Roblin — September 4, 2011 — Lifestyle
References: blend-it.co.il
With so many products on the market that have most certainly been concocted with excessively over-processed ingredients, it's comforting to come across pre-prepared edibles that have the appeal of a home-cooked meal. Pasta Nona branding whets the appetite of the conscientious consumer with an image that embraces familial familiarity.
The cartons that contain a range of raviolis, lasagnas, pennes and other pastas have been cut and assembled to imitate the look of cardboard takeout containers, but are each labeled "Lunch Box" to incite a delectably domestic quality. A traditional red and white checkered tablecloth is included in Blend-It's design and a portrait of an old Italian granny becomes a clever logo within the Pasta Nona branding strategy.
The cartons that contain a range of raviolis, lasagnas, pennes and other pastas have been cut and assembled to imitate the look of cardboard takeout containers, but are each labeled "Lunch Box" to incite a delectably domestic quality. A traditional red and white checkered tablecloth is included in Blend-It's design and a portrait of an old Italian granny becomes a clever logo within the Pasta Nona branding strategy.
Trend Themes
1. Sustainable Packaging - Opportunity to incorporate eco-friendly materials and designs into food packaging, showcasing a commitment to sustainability.
2. Retro Branding - Potential to leverage nostalgic design elements and vintage aesthetics to appeal to consumers seeking a sense of nostalgia and familiarity.
3. Convenience Foods - Room for innovation in the pre-prepared food market to meet the demand for convenient and ready-to-eat meals.
Industry Implications
1. Food Packaging - Disruption opportunity in the packaging industry to develop new solutions for showcasing food products in unique and engaging ways.
2. Food Retail - Opportunity for grocery stores and specialty food retailers to embrace the trend of home-cooked appeal and offer pre-prepared meals that evoke a sense of familiarity and comfort.
3. Food Branding - Innovation potential in the branding and marketing space to create unique and eye-catching designs that capture the essence of homemade cooking.
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