Cobs Popcorn Bag Expresses Unabashed Adoration for the Snack it Holds
Susan Keefe — January 5, 2012 — Lifestyle
References: wattsdesign.au & thedieline
Premium popcorn brand Cobs Popcorn turned to the talentet team at Watts Design to create a light and playful persona for the company's lush and lickable popcorn varieties. From the slightly naughty caramel corn to the downright evil dark chocolate-coated air-poped kernels, the sweet packaging responsible for containing this fetching snack is genius in its simplicity. The bags faithfully recite your thoughts about each variety of popcorn by stating its admiration for the flavor popcorn it houses.
These sweet sentiments proudly displayed on Cobs Popcorn packaging makes the company appear approachable and concerned with the quality of the product. The use of a heart-shaped symbol in the place of the word 'love' makes the statement that much more unabashed and endearing. The bag itself was made using Matt Bopp, a sophisticated matte finish film.
Full of sweet unabashed sentiments, the Cobs Popcorn packaging accurately captures a return to childish behavior one experiences while indulging in a mind-blowing snack.
These sweet sentiments proudly displayed on Cobs Popcorn packaging makes the company appear approachable and concerned with the quality of the product. The use of a heart-shaped symbol in the place of the word 'love' makes the statement that much more unabashed and endearing. The bag itself was made using Matt Bopp, a sophisticated matte finish film.
Full of sweet unabashed sentiments, the Cobs Popcorn packaging accurately captures a return to childish behavior one experiences while indulging in a mind-blowing snack.
Trend Themes
1. Playful Packaging - The use of light and playful packaging along with sweet sentiments on Cobs Popcorn creates a memorable and approachable brand experience.
2. Expressive Branding - The use of sentiments and symbols on the packaging allows Cobs Popcorn to convey their brand personality and connect emotionally with consumers.
3. Premium Snack Experience - By creating a sophisticated matte finish film packaging, Cobs Popcorn elevates the snacking experience and positions themselves as a premium brand.
Industry Implications
1. Food Packaging - Food packaging companies can explore playful and expressive design strategies to create unique and appealing packaging for snacks.
2. Confectionery - Confectionery companies can leverage sentiments and symbols in packaging to create an emotional connection with consumers and enhance the brand experience.
3. Gourmet Food - Gourmet food brands can consider using sophisticated packaging materials to elevate the perception of their products and create a premium experience.
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