Cute Concept Packaging by Michela Monterosso for Flavored Milk
Summer Luu — April 27, 2011 — Art & Design
References: behance.net & lovelypackage
Michela Monterosso created concept packaging for flavored milk using clever Japanese words and a minimalist approach.
I love the minimalist look and the revival of milk bottles that was once used back in the day. There is also a package design for milk cartons that embodies a modern look unlike conventional milk products. Michela Monterosso keeps the branding simple by matching the different flavors of milk offered with simple colors. He also uses creative Japanese words to represent the different tastes including 'sweet' (vanilla), 'morning' (coffee) and 'shizuku' (strawberry).
I can definitely see these cutesy milk bottles and cartons by Michela Monterosso being sold in a shop in Tokyo -- this packaging would be a smash hit in Japan.
I love the minimalist look and the revival of milk bottles that was once used back in the day. There is also a package design for milk cartons that embodies a modern look unlike conventional milk products. Michela Monterosso keeps the branding simple by matching the different flavors of milk offered with simple colors. He also uses creative Japanese words to represent the different tastes including 'sweet' (vanilla), 'morning' (coffee) and 'shizuku' (strawberry).
I can definitely see these cutesy milk bottles and cartons by Michela Monterosso being sold in a shop in Tokyo -- this packaging would be a smash hit in Japan.
Trend Themes
1. Minimalist Packaging - There is a trend towards minimalist packaging designs, which offer a clean and modern aesthetic for consumer products.
2. Revival of Vintage Packaging - There is a growing trend of bringing back vintage packaging designs, such as the use of milk bottles, to evoke nostalgic feelings and create a unique brand identity.
3. Cultural Influence in Packaging - There is an emerging trend of using creative words and cultural references, like Japanese language and aesthetics, in product packaging to appeal to specific target markets.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore minimalist and vintage packaging designs to enhance their product appeal and create a differentiated brand identity.
2. Design and Advertising - Design and advertising agencies can capitalize on the trend of cultural influence in packaging by offering creative services that incorporate unique cultural elements and references.
3. Retail - Retailers can embrace the minimalist and vintage packaging trends to curate a visually appealing and nostalgic shopping experience for customers, enhancing brand loyalty.
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