Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
Amelia Roblin — October 4, 2013 — World
References: brandy.pl & packagingoftheworld
Even when it's you on your own, kicking back to have a drink is a great relaxing ritual. With this considered, Cydr Lubelski packaging expresses a relative simplicity and a playfulness that really keeps things light.
Brandy Design's challenge was to promote this new Polish cider to a market without much of an existing consumer base for crushed apple alcohol. Working with this notion of newness, the creative team aimed to emphasize freshness, in a scheme that would do well to describe the quality of the fruit within the product.
The three stacked Granny Smith apples has already become an icon in Poland. This brand identity is straightforward and scrumptious, as a clear photograph of clean, shiny and ripe produce that have been arranged in a whimsically off-centered way. Cydr Lubelski packaging advertises cider and a carefree lifestyle.
Brandy Design's challenge was to promote this new Polish cider to a market without much of an existing consumer base for crushed apple alcohol. Working with this notion of newness, the creative team aimed to emphasize freshness, in a scheme that would do well to describe the quality of the fruit within the product.
The three stacked Granny Smith apples has already become an icon in Poland. This brand identity is straightforward and scrumptious, as a clear photograph of clean, shiny and ripe produce that have been arranged in a whimsically off-centered way. Cydr Lubelski packaging advertises cider and a carefree lifestyle.
Trend Themes
1. Simplicity-playfulness Balance - Seeking simplicity and playfulness balance in packaging design can efficiently communicate freshness and quality of new products.
2. New Market Penetration - Designing creative packaging is crucial to penetrate new markets and promote a new product to potentially unfamiliar consumers.
3. Brand Identity Building - Developing a memorable brand identity through packaging can establish iconic visuals that resonate with consumers and successfully promote products.
Industry Implications
1. Beverage - Designing creative packaging is especially important for the beverage industry because it can create a unique and memorable experience for consumers that can directly affect brand loyalty.
2. Food - Innovative and playful packaging designs can help boost customer engagement and create a long-lasting impression in the highly competitive food industry.
3. Marketing/advertising - Designing effective packaging is an opportunity for marketing and advertising professionals to create brand awareness and a strong visual identity, in turn driving growth for businesses.
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