Reorient Tonic Packaging Looks for Inspiration from Old East
Amelia Roblin — November 1, 2013 — Lifestyle
References: noise13 & thedieline
Nowadays, you probably wouldn't expect to get a purely liquid product in a mason jar, yet that's what you'll find inside of Reorient Tonic packaging. These are healthy concoctions of herbs and flowers that form natural potable supplements.
The goal was to infuse these solutions with a contemporary image that would allow them to appeal to the discerning consumer. The modern look, however, was born from old-fashioned inspiration of the glass apothecary containers that would have held all sorts of extracts and herbs.
Noise 13 mixed this classic jar with some botanical credibility by emulating Chinese Suzhou embroidery for the depictions of the earthy ingredients on the labels. Reorient Tonic packaging is complete with beautiful but minimal text and reveals the rich color of the recipe inside.
The goal was to infuse these solutions with a contemporary image that would allow them to appeal to the discerning consumer. The modern look, however, was born from old-fashioned inspiration of the glass apothecary containers that would have held all sorts of extracts and herbs.
Noise 13 mixed this classic jar with some botanical credibility by emulating Chinese Suzhou embroidery for the depictions of the earthy ingredients on the labels. Reorient Tonic packaging is complete with beautiful but minimal text and reveals the rich color of the recipe inside.
Trend Themes
1. Contemporary Apothecary Packaging - Disruptive innovation opportunity: Explore modern packaging designs that combine the old-world charm of apothecary containers with contemporary aesthetics.
2. Botanical-inspired Branding - Disruptive innovation opportunity: Incorporate natural elements and botanical designs into branding strategies to create a unique and appealing image for health and wellness products.
3. Minimalistic Text and Labeling - Disruptive innovation opportunity: Simplify product labeling and text to create a clean and elegant packaging design that highlights the product's colors or ingredients.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Develop new and innovative packaging solutions that enhance the visual appeal of natural health and wellness products.
2. Beverage - Disruptive innovation opportunity: Create innovative packaging designs for liquid products, such as tonics, that combine traditional and modern elements to stand out on store shelves.
3. Design and Branding - Disruptive innovation opportunity: Explore creative ways to incorporate cultural and historical influences into product packaging design to create a unique and memorable brand image.
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