Coffee brands infuse unlikely flavors into their beans
Trend - Coffee beans are now being infused with unusual flavors in order to compete in a highly saturated market. Products in this space include everything from seasonally flavored coffee beans to coffees infused with popular liqueurs.
Insight - Consumers who align themselves with "foodie culture" tend to be more experimental in what they're willing to try. These individuals will be drawn to brands that are able to get creative with their products, even in industries that tend to be somewhat traditional.
Insight - Consumers who align themselves with "foodie culture" tend to be more experimental in what they're willing to try. These individuals will be drawn to brands that are able to get creative with their products, even in industries that tend to be somewhat traditional.
Workshop Question - How could your brand use novelty to pique consumers' interest?
Trend Themes
1. Infused Coffees - Coffee brands are infusing products with unusual flavors to appeal to consumers who align themselves with 'foodie culture.'
2. Functional Ingredients in Coffee - Companies are creating stomach-friendly and functional coffee blends with ingredients like blueberry, cardamom, and marshmallow root.
3. Alcohol-infused Coffees - Brands are collaborating to create unique coffee blends infused with herbal liqueurs and whiskey for a new experience of a familiar product.
Industry Implications
1. Food and Beverage Industry - The infusion of unusual flavors and functional ingredients in products provides many opportunities for growth in the food and beverage industry.
2. Hospitality Industry - Hotels and restaurants can incorporate these unique coffee blends into their beverage menus to cater to consumers who are looking for new and exciting experiences.
3. Retail Industry - Retailers can offer these unique coffee blends as part of product lines for consumers who enjoy experimental products and align themselves with 'foodie culture.'
