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Infused Coffees

Coffee brands infuse unlikely flavors into their beans

Trend - Coffee beans are now being infused with unusual flavors in order to compete in a highly saturated market. Products in this space include everything from seasonally flavored coffee beans to coffees infused with popular liqueurs.

Insight - Consumers who align themselves with "foodie culture" tend to be more experimental in what they're willing to try. These individuals will be drawn to brands that are able to get creative with their products, even in industries that tend to be somewhat traditional.
Workshop Question - How could your brand use novelty to pique consumers' interest?
Trend Themes
1. Infused Coffees - Coffee brands are infusing products with unusual flavors to appeal to consumers who align themselves with 'foodie culture.'
2. Functional Ingredients in Coffee - Companies are creating stomach-friendly and functional coffee blends with ingredients like blueberry, cardamom, and marshmallow root.
3. Alcohol-infused Coffees - Brands are collaborating to create unique coffee blends infused with herbal liqueurs and whiskey for a new experience of a familiar product.
Industry Implications
1. Food and Beverage Industry - The infusion of unusual flavors and functional ingredients in products provides many opportunities for growth in the food and beverage industry.
2. Hospitality Industry - Hotels and restaurants can incorporate these unique coffee blends into their beverage menus to cater to consumers who are looking for new and exciting experiences.
3. Retail Industry - Retailers can offer these unique coffee blends as part of product lines for consumers who enjoy experimental products and align themselves with 'foodie culture.'
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
88,656 Total Clicks
Date Range:
Aug 21 — May 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Olive Oil-Infused Coffees
Olive Oil-Infused Coffees
The Starbucks Oleato Line Shares a Taste of Cold-Pressed EVOO
Starbucks Oleato is a new line of coffee infused with cold-pressed extra virgin olive oil—specifically, the product of Sicilian olive oil company Partanna. The olive oil company partnered with... MORE
Herbal Liqueur-Infused Coffees
Herbal Liqueur-Infused Coffees
Jägermeister and Dark Matter Collaborated on Coffee and Chocolate
Jägermeister and Dark Matter teamed up to create a collaborative chocolate bar, as well as whole bean coffee infused with Jägermeister Cold Brew Coffee. The Jägermeister Cold Brew Coffee-infused... MORE
THC-Infused Coffees
THC-Infused Coffees
GramCo's Wake & Bake Coffee Combines Two Morning Routines
Wake & Bake Coffee has 20 milligrams of Delta-8 per eight-ounce cup of coffee and it promises adults the best of both worlds when it comes to waking up in the morning. This hybrid coffee product... MORE
Strong Seasonal Coffees
Strong Seasonal Coffees
Death Wish Coffee's Gingerdead is Festive and Boldly Caffeinated
Death Wish Coffee is known for creating robust coffee with bold and intense flavor and plenty of caffeine and its newest product is a holiday treat by the name of Gingerdead. This new product from... MORE
Stomach-Friendly Superfood Coffees
Stomach-Friendly Superfood Coffees
Laird Superfood Soothe Coffee Contains Functional Ingredients
Coffee is an acidic beverage and an irritant, and Laird Superfood Soothe Coffee sets itself apart with stomach-friendly ingredients that help make the experience of drinking a cup a more comfortable... MORE
Mayo-Infused Coffees
Mayo-Infused Coffees
Mayonnaise-Infused Coffee is an Unconventional Fat-Rich Coffee Add-In
Mayo-infused coffee is making the rounds on social media, inspiring adventurous drinkers to try a different way of consuming their morning cup of coffee. Although mayo-infused coffee may seem... MORE
Floral Lavender-Infused Coffees
Floral Lavender-Infused Coffees
Farmers Coffee Co. Lavender Coffee Comes in Two Varieties
The Farmers Coffee Co. Lavender Coffee is an unexpected kind of coffee for java enthusiasts looking to fuel up in the morning or throughout the way in a decidedly more floral manner. The coffee... MORE
Whiskey-Infused Coffee Stouts
Whiskey-Infused Coffee Stouts
This Irish Coffee Stout Was Aged in Whiskey-Laced Oak Chips
Boulder Beer, long venerated as the first microbrewery in the state of Colorado, marked the occasion of St. Patrick’s Day by releasing an unabashedly Irish-inspired brew in the corm of a... MORE

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play_circle_filledSecretive Party Campaigns
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