Metabrew's Nut-Buttered Tea is Enriched with Superfoods and MCT Oil
Laura McQuarrie — January 3, 2018 — Lifestyle
References: themetabrew & trndmonitor
After introducing its Nut-Buttered Coffee, Metabrew is now launching a Nut-Buttered Tea as an alternative that offers "only about as much caffeine as grandma's tea."
Over the last few years, bulletproof coffee has emerged as an appealing breakfast-replacing alternative for busy consumers who want to get a potent, nutrient-dense shot of caffeine from a blend of black coffee, grass-fed butter and medium-chain triglyceride (MCT) from Brain Octane oil. This alternative combines cold-brewed organic black tea with raw cashew butter, MCT oil, and superfoods such as raw carob, raw baobab, vanilla, monk fruit and yacon syrup for sweetness.
Although many tea blends are known to be less energizing than coffee, Metabrew's Nut-Buttered Tea is touted as an "energy tea" in a bottle that provides long-lasting energy. The low-caffeine beverage is also paleo and vegan.
Over the last few years, bulletproof coffee has emerged as an appealing breakfast-replacing alternative for busy consumers who want to get a potent, nutrient-dense shot of caffeine from a blend of black coffee, grass-fed butter and medium-chain triglyceride (MCT) from Brain Octane oil. This alternative combines cold-brewed organic black tea with raw cashew butter, MCT oil, and superfoods such as raw carob, raw baobab, vanilla, monk fruit and yacon syrup for sweetness.
Although many tea blends are known to be less energizing than coffee, Metabrew's Nut-Buttered Tea is touted as an "energy tea" in a bottle that provides long-lasting energy. The low-caffeine beverage is also paleo and vegan.
Trend Themes
1. High-fat Beverages - The rise of high-fat beverages like Metabrew's Nut-Buttered Tea presents opportunities for innovative and nutritious energy drinks.
2. Alternative Breakfast Replacements - The popularity of breakfast-replacing alternatives such as Nut-Buttered Tea highlights the need for convenient and healthy options for busy consumers.
3. Superfood Infused Drinks - The inclusion of superfoods in beverages like Nut-Buttered Tea paves the way for innovative and functional beverage options with added health benefits.
Industry Implications
1. Beverage Industry - The high-fat tea trend creates opportunities for beverage companies to develop new and unique products that cater to health-conscious consumers.
2. Health Food Industry - The emergence of high-fat tea beverages opens up potential for the health food industry to create innovative and nutritious snack and drink options.
3. Functional Energy Drinks - The demand for long-lasting energy provided by Nut-Buttered Tea highlights opportunities for the functional energy drinks industry to develop new and improved products.
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