Starbucks' Dark Green Refill Tumbler Comes with New Drink Options
Katherine Pendrill — January 8, 2023 — Marketing
References: elitedaily
January 2023 is the perfect time to get your coffee fix because Starbucks' new Dark Green Refill Tumbler comes with a wide range of drink options.
Each year, those who purchase a specific Starbucks tumbler can enjoy free drinks for an entire month. This year, the tumbler in question is the Dark Green Refill Tumbler, which is a deep green reusable drink tumbler. Sold in the United States and Canada for $64.95, this tumbler allows fans to order one free Grande Brewed Coffee or Tea, hot or iced, every day from Jan. 1, 2023, until Jan. 31, 2023 (as long as they bring in the tumbler for their refill of course). What makes this deal extra sweet this year is that unlike in the past, the newest Refill Tumbler deal includes iced coffee and tea. The only things not included are Starbucks Reserve coffee, Cold Brew, Nitro Cold Brew, or additional customizations.
Image Credit: Starbucks
Each year, those who purchase a specific Starbucks tumbler can enjoy free drinks for an entire month. This year, the tumbler in question is the Dark Green Refill Tumbler, which is a deep green reusable drink tumbler. Sold in the United States and Canada for $64.95, this tumbler allows fans to order one free Grande Brewed Coffee or Tea, hot or iced, every day from Jan. 1, 2023, until Jan. 31, 2023 (as long as they bring in the tumbler for their refill of course). What makes this deal extra sweet this year is that unlike in the past, the newest Refill Tumbler deal includes iced coffee and tea. The only things not included are Starbucks Reserve coffee, Cold Brew, Nitro Cold Brew, or additional customizations.
Image Credit: Starbucks
Trend Themes
1. Reusable Drinkware - Develop new sustainable materials and technology for reusable cups and tumblers that can benefit both the environment and consumers.
2. Subscription Model - Create a subscription-based business model for coffee and other beverages that can entice customers to return regularly and provide predictable revenue for coffee shops.
3. Digital Promotion - Employ social media and loyalty programs to drive promotion and encourage customer retention for coffee and other beverage brands.
Industry Implications
1. Food Service - Online ordering, delivery, and innovative packaging will be key differentiators for food service companies as the industry adapts to the changing needs of customers.
2. Retail - Offering affordable reusable drinkware to customers can increase engagement as well as create an additional revenue stream for retail establishments.
3. Sustainability - Coffee companies can improve their environmental footprint by implementing sustainable and innovative solutions in their supply chain and production processes.
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