The fashion industry is experimenting with the metaverse
Trend - Known to be one of the most forward-thinking industries, high-fashion is now experimenting with the metaverse and its artistic implications. Metaverse-based fashion shows and showings are becoming more popular as businesses in the industry see how they can brand themselves in virtual spaces.
Insight - Forward-thinking businesses are appealing to consumers, at first, for their novelty. When a brand is one of the few or first to do something, customers feel a sense of pride in attaching themselves to its innovations, as long as they have the potential to be ubiquitous.
Insight - Forward-thinking businesses are appealing to consumers, at first, for their novelty. When a brand is one of the few or first to do something, customers feel a sense of pride in attaching themselves to its innovations, as long as they have the potential to be ubiquitous.
Workshop Question - How could your brand better look to the future for present-day inspiration?
Trend Themes
1. Metaverse Fashion Shows - Fashion brands creating virtual fashion shows and showings in the metaverse.
2. Digital Fashion Collabs - Fashion brands collaborating with virtual online communities to create digital fashion collections.
3. 3D Garment Creation - 3D garment creation for avatars in virtual fashion shows.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of creating virtual fashion shows and connecting with online communities.
2. Virtual Reality Industry - The virtual reality industry can support the creation of virtual fashion shows and provide immersive experiences for consumers.
3. Blockchain/cryptocurrency Industry - The blockchain and cryptocurrency industry can enable secure transactions of digital fashion items and provide unique payment options.
