Jägermeister Created a Limited-Edition #SaveTheNight Bottle
Laura McQuarrie — June 11, 2020 — Lifestyle
References: thespiritsbusiness
With its global #SaveTheNight campaign, Jägermeister is introducing a limited-edition #SaveTheNight bottle that will help to donate to artists, creatives, bartenders and club owners who have been impacted by the pandemic. The limited-edition bottle aims to unite the nightlife community around the world, as the bottle will first be made available in countries like Germany, Switzerland, Belgium and the UK, followed by South Africa, South Korea, China and Australia later this summer.
The bottle features a design by German illustrator Max Löffler and it depicts a portal, a tunnel, gridlines and a light beam, which symbolize the way towards hope and better days ahead. On the reverse side of the bottle, Jägermeister emphasizes "The good times will come again. Until they do, this bottle is for those who make the night."
Image Credit: Jägermeister
The bottle features a design by German illustrator Max Löffler and it depicts a portal, a tunnel, gridlines and a light beam, which symbolize the way towards hope and better days ahead. On the reverse side of the bottle, Jägermeister emphasizes "The good times will come again. Until they do, this bottle is for those who make the night."
Image Credit: Jägermeister
Trend Themes
1. Nightlife Community Support - Creating limited-edition products or campaigns that support the nightlife community affected by the pandemic.
2. Global Solidarity in Nightlife - Promoting unity and solidarity among the global nightlife community through collaborative initiatives and campaigns.
3. Artistic Collaborations in Nightlife - Collaborating with artists and illustrators to create unique designs that reflect the spirit of the nightlife community.
Industry Implications
1. Alcohol & Beverage - Opportunity for alcohol brands to create limited-edition bottles or products that support affected individuals in the nightlife industry.
2. Entertainment & Events - Opportunity for event organizers and clubs to collaborate with brands to create campaigns aimed at supporting the nightlife community.
3. Art & Design - Opportunity for artists and illustrators to collaborate with brands in creating unique designs for products that support the nightlife community.
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