The Jägermeister Packaging Relaunch will be Available Next Year
Michael Hemsworth — December 14, 2019 — Marketing
References: jagermeister & conveniencestore
The Jägermeister packaging relaunch has been unveiled by the brand to help give the product an update, while still keeping it recognizable enough for shoppers to identify. The packaging will feature a green design instead of orange and is part of the brand's Brand World relaunch that was first debuted in 2017. The redesign will be observed across the entire range of options from the brand starting in January 2020.
Vice President for Global Brand Marketing at Mast-Jägermeister SE spoke on the Jägermeister packaging relaunch saying, "This packaging relaunch will help us achieve a consistently premium look in line with the Jägermeister Brand World design. We are reaching this global objective without jeopardizing the recognition factor of our brand, as comprehensive research from the markets shows.”
Vice President for Global Brand Marketing at Mast-Jägermeister SE spoke on the Jägermeister packaging relaunch saying, "This packaging relaunch will help us achieve a consistently premium look in line with the Jägermeister Brand World design. We are reaching this global objective without jeopardizing the recognition factor of our brand, as comprehensive research from the markets shows.”
Trend Themes
1. Revamped Liqueur Packaging - Disruptive innovation opportunity: Redesigning packaging to update and modernize a brand while maintaining recognition.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Applying new packaging designs to differentiate and attract consumers in the competitive alcoholic beverages industry.
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