Businesses offer vending machines with fresh seafood options
Trend - Vending machines that offer fresh food have become the norm, and businesses are now taking advantage of these machines by giving customers a no-contact option to purchase fresh seafood from them.
Insight - When it comes to shopping for food, consumers are often motivated by factors like freshness, convenience, and safety. The ongoing pandemic has made in-person shopping less common due to restrictions and consumer anxiety about contact with others, and so alternative options that don't just involve shopping online are currently highly valued.
Insight - When it comes to shopping for food, consumers are often motivated by factors like freshness, convenience, and safety. The ongoing pandemic has made in-person shopping less common due to restrictions and consumer anxiety about contact with others, and so alternative options that don't just involve shopping online are currently highly valued.
Workshop Question - How is your brand adjusting to customers' shifting priorities?
Trend Themes
1. Contactless Vending Machines - The trend of vending machines that offer fresh food and can be accessed without contact is on the rise, due to pandemic restrictions and consumer anxiety.
2. Alternative Food Shopping Methods - Consumers are seeking alternative options for food shopping that prioritize freshness, convenience and safety due to the ongoing pandemic.
3. Automation in Food Retail - Vendors are turning to automation in food retail to provide consumers with direct-to-consumer fresh food options during the pandemic.
Industry Implications
1. Vending Machine Industry - The vending machine industry can take advantage of the trend of contactless vending machines to increase machine sales and offer consumers safer ways to buy fresh food.
2. Food Retail Industry - The food retail industry can leverage alternative food shopping methods to offer customers more options for contactless, convenient and fresh food buying experiences.
3. Automation Industry - The automation industry can capitalize on the trend of automation in food retail by creating more innovative vending machines or other direct-to-consumer fresh food solutions.
