New streaming services are prioritizing content for children and teens
Trend - Standalone streaming services are becoming more niche by narrowing down their targeted demographics. Now, emerging services are specifically targeting Gen Z customers with niche child and teenager-focused content.
Insight - Brands are increasingly having to shift their focus on to younger Gen Z consumers as they begin to be the primary shapers of pop culture. These digital natives are already shaping the future of media--and brands that follow this demographic's digital habits are most likely to set themselves up for future success.
Insight - Brands are increasingly having to shift their focus on to younger Gen Z consumers as they begin to be the primary shapers of pop culture. These digital natives are already shaping the future of media--and brands that follow this demographic's digital habits are most likely to set themselves up for future success.
Workshop Question - How is your brand shifting focus to better cater to Gen Z?
Trend Themes
1. Niche Streaming Services - New streaming services are focusing on highly specific niches, catering to children and teenagers.
2. Hand-curated Content - Streaming services are offering hand-curated content for children, rather than relying on algorithms.
3. Immersive Experiences - Children's streaming services are offering immersive, interactive experiences to keep children entertained.
Industry Implications
1. Streaming Services - There is a growing need for streaming services that cater to specific demographics, such as children and teenagers.
2. Media - Brands are shifting their focus to younger Gen Z consumers as they begin to shape pop culture.
3. Advertising - Advertisers are looking for new and unique channels to reach a difficult-to-pin-down demographic, such as teenagers.
6 Featured, 51 Examples:
42,213 Total Clicks
Date Range:
Jan 21 — Oct 22
Trending:
Untested
Consumer Insight Topics:
