Stone Xocoveza Tres Leches Was Inspired by Oaxacan Hot Chocolate
Laura McQuarrie — November 3, 2021 — Lifestyle
References: stonebrewing & prnewswire
One of the newest holiday releases from Stone Brewing is a festive new beer by the name of Stone Xocoveza Tres Leches, which takes the form of an imperial stout inspired by the flavors of Oaxacan Hot Chocolate and Tres Leches treats. Smooth, creamy and indulgent, Stone Xocoveza Tres Leches taps into the fact that craft stouts are becoming must-haves for the holiday season. According to Nielsen data for Craft Stout sales, the category grew 80% during the Thanksgiving to Christmas holiday season last year.
This imperial stout is brewed with chocolate, coffee, Pasilla peppers, vanilla, cinnamon and nutmeg for a taste of "all that's good about the holidays."
Stone Brewing is also introducing a pack of Stone 12 Days of IPAs, featuring a mix of new recipes and year-round favorites.
This imperial stout is brewed with chocolate, coffee, Pasilla peppers, vanilla, cinnamon and nutmeg for a taste of "all that's good about the holidays."
Stone Brewing is also introducing a pack of Stone 12 Days of IPAs, featuring a mix of new recipes and year-round favorites.
Trend Themes
1. Craft Stout Indulgence - Craft stouts inspired by indulgent holiday treats are becoming must-haves for the holiday season, presenting a disruptive innovation opportunity for craft breweries to experiment with new flavors and ingredients that align with the holidays.
2. Seasonal Beer Sales - Craft stout sales grew 80% during the Thanksgiving to Christmas holiday season last year, presenting an opportunity for craft breweries to adjust their seasonal releases strategy to tap into this growing trend of holiday beer consumption.
3. Beer Advent Calendar - Beer advent calendars featuring a mix of new recipes and year-round favorites like Stone's 12 Days of IPAs are becoming a popular gifting trend, presenting an opportunity for craft breweries to gain exposure and boost sales during the holiday season.
Industry Implications
1. Craft Beer - The craft beer industry can experiment with new flavor profiles and seasonal releases to tap into the growing trend of holiday beer consumption and increase sales during the Thanksgiving to Christmas holiday season.
2. Beverage Packaging - As beer advent calendars become a popular trend during the holiday season, the beverage packaging industry can capitalize on this by creating unique and customizable packaging designs to differentiate their product offerings.
3. Retail - Retailers can leverage the growing trend of craft stouts during the Thanksgiving to Christmas holiday season to stock up their shelves with seasonal beer offerings and boost sales.
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