Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.
Insight - Amidst the ongoing pandemic, consumers are wary of high-touch zones due to the health risks they pose. While in-person restrictions are lifting in public spaces, consumers are looking for new ways to interact with retail and entertainment products that mimic the safety of a virtual setting. By digitizing brick-and-mortar spaces with touchless technology, consumers are more likely to feel safe throughout their shopping experiences.
Insight - Amidst the ongoing pandemic, consumers are wary of high-touch zones due to the health risks they pose. While in-person restrictions are lifting in public spaces, consumers are looking for new ways to interact with retail and entertainment products that mimic the safety of a virtual setting. By digitizing brick-and-mortar spaces with touchless technology, consumers are more likely to feel safe throughout their shopping experiences.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
Trend Themes
1. Touchless Interfaces - The pandemic has led to the rise of touchless interfaces, which can be used in various industries to promote safety and efficacy
2. Gesture-based Control Technology - Gesture-based control technology is a trend that has been used in different industries as an alternative to traditional touchscreens, offering a more hygienic option for users.
3. Wearable Gesture Controllers - Wearable gesture controllers represent an area of disruptive innovation that can be applied to diverse industries, as users demand more personalized and intuitive ways to interact with devices.
Industry Implications
1. Retail Industry - The retail industry can benefit from touchless interfaces to create safer environments for shopping, and leverage gesture-based control technology to enhance the customer experience.
2. Fast Food Industry - Fast food brands can use gesture-based menus to reduce contact points and enable a more hygienic ordering experience amid the pandemic.
3. Education Industry - The education industry can leverage gesture-based control technology to support coding and engineering education and turn toys into educational tools.
7 Featured, 63 Examples:
151,641 Total Clicks
Date Range:
Sep 20 — Feb 23
Trending:
Warm
Consumer Insight Topics:
