Brands use humor to promote anti-Valentine's Day offerings
Trend - Brands are changing traditional Valentine's Day marketing promotions with offerings that are against the sentimental aspects of this annual celebration. These tongue-in-cheek promotions let brands make use of the day without appearing out of touch.
Insight - Consumers now have less patience and optimism when it comes to brands' marketing attempts, and the existential humor that's been popularized online has changed how brands should be interacting with consumers--particularly Millennials and Gen Z. Now, people are increasingly drawn to natural authenticity, rather than highly stylized campaigns.
Insight - Consumers now have less patience and optimism when it comes to brands' marketing attempts, and the existential humor that's been popularized online has changed how brands should be interacting with consumers--particularly Millennials and Gen Z. Now, people are increasingly drawn to natural authenticity, rather than highly stylized campaigns.
Workshop Question - How is your brand meeting consumers' changing expectations for how they're marketed to?
Trend Themes
1. Anti-valentine's Day - Brands are creating marketing promotions that go against the traditional Valentine's Day celebration.
2. Existential Humor Marketing - Brands should focus on natural authenticity and humor when interacting with consumers.
3. DIY Valentine's Meals - Meal kits that offer high-quality, chef-inspired meals as alternatives to dining out.
Industry Implications
1. Food & Beverage Industry - Opportunities to create meal kit services that provide high-quality chef meal alternatives for special occassions.
2. Alcohol Industry - Promotions that offer unique experiences such as sending a prickly gift to an ex-partner.
3. Cosmetics Industry - Limited-edition and bold cosmetics collections for self-love and anti-celebration promotions.
5 Featured, 41 Examples:
43,657 Total Clicks
Date Range:
Feb 21 — Feb 22
Trending:
Warm
Consumer Insight Topics:
