Love is in the Air with Starbucks' New Valentine’s Day Drinkware
Katherine Pendrill — January 14, 2023 — Marketing
References: stories.starbucks & elitedaily
Love is in the air because Starbucks just unveiled its new Valentine’s Day drinkware lineup for 2023.
A lovely new collection that you can enjoy all year long, the new Valentine’s Day drinkware offers a refreshing take on romance-themed merchandise. One of the standouts from the new collection is the Valentine Confetti Cold Cup, which is a confetti-patterned cold cup featuring colorful illustrations of flowers and hearts. On the other hand, the new Striped Taffy Water Bottle comes in a light purple hue with multi-colored stripes all the way around. There's even a new Valentine’s Hot Cup Set that includes six color-changing hot cups that change color when filled with a piping hot beverage.
Starbucks' new Valentine’s Day drinkware is available now at Starbucks stores across the U.S. for a limited time.
Image Credit: Starbucks
A lovely new collection that you can enjoy all year long, the new Valentine’s Day drinkware offers a refreshing take on romance-themed merchandise. One of the standouts from the new collection is the Valentine Confetti Cold Cup, which is a confetti-patterned cold cup featuring colorful illustrations of flowers and hearts. On the other hand, the new Striped Taffy Water Bottle comes in a light purple hue with multi-colored stripes all the way around. There's even a new Valentine’s Hot Cup Set that includes six color-changing hot cups that change color when filled with a piping hot beverage.
Starbucks' new Valentine’s Day drinkware is available now at Starbucks stores across the U.S. for a limited time.
Image Credit: Starbucks
Trend Themes
1. Romance-themed Merchandise - Opportunity for businesses to create unique romance-themed merchandise collections beyond traditional holidays to capitalize on the year-round demand for romantic products.
2. Color-changing Drinkware - Innovation opportunity to create personalized color-changing drinkware that changes color based on the temperature of the beverage.
3. Confetti-patterned Products - Opportunity for businesses to add a festive touch to their product lines by creating confetti-patterned products for various occasions and events.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create unique Valentine’s Day-themed packaging to attract customers and boost sales during the holiday season.
2. Retail - Innovation opportunity for retail companies to create and sell romance-themed merchandise beyond traditional holidays, in order to cater to the year-round demand for romantic products.
3. Giftware - Opportunity for giftware companies to tap into the growing demand for personalized and unique gifts by offering personalized and customized confetti-patterned drinkware.
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