Connected mirrors help retailers personalize the shopping journey
Trend - As brick and mortar stores compete with ecommerce, businesses are taking cues from the virtual world with tech-enhanced shopping experiences. This now includes connected mirrors being displayed in-store that allow customers to personalize their shopping journey.
Insight - For the average consumer, the benefits of shopping online include the variety of choices, ability to personalize, and convenience. The ease with which they can now purchase and have customized shopping journeys online has made many consumers less likely to shop in-store. Retailers are having to adapt their brick and mortar experiences to these modern ways of shopping in order to compete.
Insight - For the average consumer, the benefits of shopping online include the variety of choices, ability to personalize, and convenience. The ease with which they can now purchase and have customized shopping journeys online has made many consumers less likely to shop in-store. Retailers are having to adapt their brick and mortar experiences to these modern ways of shopping in order to compete.
Workshop Question - How could your brand better prioritize customer experience with technology?
Trend Themes
1. Interactive Smart Mirrors - Businesses can leverage interactive smart mirrors to offer personalized shopping experiences and contactless checkout options, bridging the gap between physical and online retail.
2. Phygital Fashion Shops - Phygital fashion shops integrate new technologies like eTale Bluetooth chip tags to deliver real-time product tracking, analytics and data-driven solutions to enhance customer experience.
3. Tech-enabled Shopping Experiences - Technology-driven shopping experiences, such as smart mirrors, virtual try-ons and personalized styling recommendations, can help retailers compete with the convenience of online shopping by offering a seamless and personalized buying journey.
Industry Implications
1. Retail Industry - Incorporate innovative technologies to improve customer experiences, personalize shopping journeys and reduce interactions between customers and staff.
2. Fitness Industry - Integrate interactive home gym equipment like Lululemon's Mirror to offer customers a personalized online workout experience, showcasing products in-store and enabling easy online purchases.
3. Fashion Industry - Create phygital retail spaces with smart mirrors, eTale Bluetooth chip tags, and other new technologies for real-time product tracking and data-driven solutions to provide an enhanced buying experience.
